Description
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Biographical Note: Review Quotes: "For entrepreneurs, managers, and fans of Starbucks coffee, Pour Your Heart Into It is the definitive chronicle of how a curling-edge company built a worldwide reputation through retail by leading with its heart."-- Business Times Review Quotes: "It is hard to imagine a more satisfying brew than this memoir."-- Publishers Weekly Review Quotes: "By offering a detailed account of how Starbucks captured the psyche of its audience, Schultz reveals a purely American truism: If you can capture the imagination of your audience, you have a winner."-- USA Today Publisher Marketing: The vision came to Schultz while traveling through Italy, when he recognized the intense relationship that the Italian people had not only with their coffee, but with the coffee bars that are an integral part of the country's social life. He knew in his heart that Americans would embrace the coffee bar experience in the same way. The idea was the beginning - and the marketing of the brand was brilliant. But Schultz gives credit for the growth of the company to a foundation of values seldom found in corporate America, values that place as much importance on the company's employees as they do on profits, as much attention to creativity as to growth. Schultz tells the story of Starbucks in chapters that illustrate the principles which have made the company enduring, such as "Don't be threatened by people smarter than you, " "Compromise anything but your core values, " "Seek to renew yourself even when you're hitting home runs, " and, most simply, "Everything matters." Publisher Marketing: In Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" ( Fortune). |
Author: Schultz, Howard
Publisher: Grand Central Publishing
Binding: Paperback
Pub Date: 1999-01-13
BISAC: Biography & Autobiography|Business|Business & Economics|Corporate & Business History|General|Business & Economics|Industries|Hospitality, Travel & Tourism|Cooking|Beverages|Coffee & Tea|Business & Economics|Workplace Culture
Subjects: Schultz, Howard|Starbucks Coffee Company|Restaurateurs|United States|History|Coffeehouses|Management
Weight: 1.0 lbs
ISBN: 9780786883561
ASIN: -
SKU: SP-9780786883561
Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
$29.99