Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, 4 Volumes

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, 4 Volumes

$2,874.00

Marc Notes: Includes bibliographical references and index.;This book explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends, including both in-depth case studies...

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Description

Marc Notes:
Includes bibliographical references and index.;This book explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends, including both in-depth case studies and theoretical discussions--;Provided by publisher.