Baker Bettie's Better Baking Book: Classic Baking Techniques and Recipes for Building Baking Confidence (Cake Decorating, Pastry Recipes, Baking Class

Description for Sales People:
The audience would be: People with no baking experience and want to learn how to bake, people with some baking experience but have not yet mastered it yet / are frustrated with the process, and those who already love baking, but want to gain a deeper understanding of how things work.

Commendation Quotes:
"I wish I had this book when I started baking! It's not only a collection of amazing recipes, but it answers the 'why' to your baking questions."
--Gemma Stafford, chef, author, and host of Bigger Bolder Baking

"I wish I had this book when I started baking! It's not only a collection of amazing recipes, but it answers the 'why' to your baking questions."―Gemma Stafford, chef, author, and host of Bigger Bolder Baking

#1 Bestseller in Professional Cooking, Pastry Baking, Cake Baking, Pies, Desserts, and Cookies

Do you find baking difficult, or are you just not sure how it works? This cookbook is your new go-to baking book full of pastry recipes and more.

Baking from scratch can be hard. The science of baking is a particular science that requires precise measurements and steps. But with professional cook Kristin Hoffman, aka Baker Bettie, the science behind baking becomes second nature! Baker Bettie's Better Baking Book is like a lifetime's worth of baking classes. This baking book lays a foundation of basic baking skills and tools for mastering cake, cookie, pie, and pastry recipes that are sure to boost your baking confidence.

Learn top tips from a professional cook. Consider Baker Bettie's Better Baking Book your at-home culinary and baking classes guide. This baking book goes beyond the recipe by teaching the science behind baking, from measurements, techniques, and step-by-step processes, to directions on how to use base recipes to create endless drool-worthy baked goods. This book ensures that you are able to tackle any baking task, such as pastry recipes, making cakes, baking pies, making cookies, and cake decorating with confidence!

In this baking book, learn more about:

• The science of baking from a professional cook
• Foundational baking techniques and mixing methods
• How to bake from scratch
• How master formulas are used to bake a ton of delicious and easy recipes!

If you enjoyed books like Beginner's Baking Bible, Small Batch Baking, or Nadiya Bakes, you'll love Baker Bettie's Better Baking Book!

Contributor Bio:Hoffman, Kristin

Kristin Hoffman, also known as "Baker Bettie," is a trained chef, baking science geek, and the baking instructor at BakerBettie.com. Kristin's approach to baking is to teach foundational recipes, baking techniques, and approachable baking science. Her belief is that gaining an understanding of the processes and the "whys" in baking helps foster confidence in the kitchen. She teaches workshops in Chicago & the surrounding areas along with private classes and corporate events. The BakerBettie.com website is where she shares her recipes, classic baking techniques & approachable baking science tips.

Sally is a mother, baker, blogger, author, and food photographer. She started Sally's Baking Addiction in 2011 as a personal blog. Her small hobby blog quickly ignited a passion for food photography as well as a desire to teach others...not just what to bake, but how to bake.

Just a year and a half after launching the blog, Sally quit her full-time job to build Sally's Baking Addiction into the business it is today. She has written, photographed, and published more than a thousand from-scratch recipes and written three cookbooks.