{"product_id":"unseen-blind-spots-and-why-we-miss-what-matters-most","title":"Unseen: Blind Spots and Why We Miss What Matters Most","description":"\n\u003ctable align=\"center\" border=\"0\" cellpadding=\"2\" cellspacing=\"0\" width=\"100%\"\u003e\n\u003ctr\u003e\n\u003ctd class=\"productDetailSmallElements\"\u003e\n\u003cp\u003e\n\u003cstrong\u003eBiographical Note\u003c\/strong\u003e:\u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003eDavid Lewis was a neuropsychologist and Fellow of the Royal Society of Medicine and an Associate Fellow of the British Psychological Society. He was Chairman of the award-winning research consultancy Mindlab International. \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003eKeelan Leyser is a digital illusionist and world expert on using blindspots to intrigue, baffle and bemuse audiences worldwide. \n\u003cp\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eTable of Contents\u003c\/strong\u003e:\u003cbr\u003e\n\u003cp\u003eIntroduction \u003cbr\u003e 1. The role of attention in looking and seeing\u003cbr\u003e 2. Change blindspots\u003cbr\u003e 3. Choice blindspots \u003cbr\u003e 4. Expectation blindspots \u003cbr\u003e 5. Illusions \u003cbr\u003e 6. The non-conscious level\u003cbr\u003e 7. Do you see what I see?\u003cbr\u003e 8. Blindspots in business \u003cbr\u003e 9. Blindspots in shopping\u003cbr\u003e 9. Blindspots in romantic relationships \u003cbr\u003e 10. How blindspots are used in magic and illusions\u003cbr\u003e 12. Manipulation of blindspots by retailers, advertisers and politicians \u003cbr\u003e 13. Discovering your blindspots\u003cbr\u003e 14. Banishing blindspots\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eReview Quotes\u003c\/strong\u003e:\u003cbr\u003e\n\u003cp\u003e\"Lewis and Leyser show how subliminal priming influences the ways humans encounter the world, and provide commonsense strategies to avoid falling prey to such illusions and oversights. It's a riveting and relevant work of pop psychology.\" --\u003ci\u003ePublishers Weekly: \u003c\/i\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\"\"The accessible text offers numerous incidents that will resonate with readers, whether considering research studies, evolving film and photography techniques, or sleight-of-hand maneuvers. An especially engaging feature is the inclusion of multiple QR codes that allow access to optical depictions illuminating the concepts... \n\u003cb\u003eInformative and eye-opening\u003c\/b\u003e.\"\" -- \n\u003ci\u003eBooklist\u003c\/i\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003ePublisher Marketing\u003c\/strong\u003e:\u003cbr\u003e\n\u003cp\u003e\u003cb\u003eThe fascinating psychology of blindspots, their complex causes, and the alarming consequences of looking without seeing.\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003eCan we believe our eyes? Most of us are confident that we can, but we shouldn't be so sure. Every day, we fail to see things that are right in front of us, miss sudden or unexpected changes and fall for illusions without realising it. The culprit? Blind spots. These hidden gaps in our perception are responsible for errors in operating machinery, diagnosing medical conditions, giving evidence in court and even influence how we invest our money or shop. \n\u003cp\u003e\u003c\/p\u003e\n\u003ci\u003eUnseen\u003c\/i\u003e explores the hidden corners of the human mind where perception fails, from the everyday oversights to the deep-rooted cognitive biases that shape our worldview. Lifting the lid on how our minds shape what we see, neuropsychologist David Lewis and illusionist Keelan Leyser explore the different types of blind spots, why they occur, how they can be used to manipulate our thoughts and the practical steps we can take to avoid them. \n\u003cp\u003e\u003c\/p\u003eWhat have you been missing? \n\u003cp\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\n\u003cp\u003e\n\u003cstrong\u003eReview Citations:\u003c\/strong\u003e\n\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan class=\"italic\"\u003ePublishers Weekly\u003c\/span\u003e 03\/02\/2026 (EAN 9781399422383, Hardcover)\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"italic\"\u003eBooklist\u003c\/span\u003e 05\/01\/2026 (EAN 9781399422383, Hardcover)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cbr\u003e\n\u003cp\u003e\n\u003cstrong\u003eContributor Bio:\u003c\/strong\u003eLewis, David\u003cbr\u003e\n\t\t\t\t\t\t\t\tDavid Lewis was a neuropsychologist and Fellow of the Royal Society of Medicine and an Associate Fellow of the British Psychological Society. He was Chairman of the award-winning research consultancy Mindlab International.\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eContributor Bio:\u003c\/strong\u003eLeyser, Keelan\u003cbr\u003e\n\t\t\t\t\t\t\t\tKeelan Leyser is a digital illusionist and world expert on using blindspots to intrigue, baffle and bemuse audiences worldwide.\u003cbr\u003e\u003cbr\u003e\n\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n","brand":"Bloomsbury SIGMA","offers":[{"title":"Default Title","offer_id":51496021262614,"sku":"9781399422383","price":33.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0857\/9910\/8886\/files\/9781399422383.jpg?v=1783050756","url":"https:\/\/lusper.myshopify.com\/products\/unseen-blind-spots-and-why-we-miss-what-matters-most","provider":"Lusperbooks","version":"1.0","type":"link"}