{"product_id":"the-oxford-encyclopedia-of-health-and-risk-message-design-and-processing-4-volume-set-1st-ed","title":"The Oxford Encyclopedia of Health and Risk Message Design and Processing: 4-Volume Set (1ST ed.)","description":"\n\u003ctable align=\"center\" border=\"0\" cellpadding=\"2\" cellspacing=\"0\" width=\"100%\"\u003e\n\u003ctr\u003e\n\u003ctd class=\"productDetailSmallElements\"\u003e\n\u003cp\u003e\n\u003cstrong\u003eTable of Contents\u003c\/strong\u003e:\u003cbr\u003e\n\u003cstrong\u003eI. Uncertainty and uses of evidence\u003c\/strong\u003e\n\u003cbr\u003eEthical Issues and Considerations in Health and Risk Message Design \n\u003cbr\u003eScientific Uncertainty in Health and Risk Messaging \n\u003cbr\u003eHealth and Risk Policymaking, the Precautionary Principle, and Policy Advocacy \n\u003cbr\u003ePublic Relations in Health and Risk Communication \n\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cstrong\u003eII. Social determinants of health and risk\u003c\/strong\u003e\n\u003cbr\u003eSocial-Ecological Approaches to Health and Risk Messaging \n\u003cbr\u003eCulture, a Social Determinant of Health and Risk Considerations for Health and Risk Messaging \n\u003cbr\u003eHealth Disparities, a Social Determinant of Health and Risk: Considerations for Health and Risk Messaging \n\u003cbr\u003eHealth Promotion and Risk Reduction in Congregations \n\u003cbr\u003eNeighborhood Considerations for Social Determinants of Health and Risk \n\u003cp\u003e\u003c\/p\u003e\n\u003cstrong\u003eIII. Agents for change\u003c\/strong\u003e\n\u003cbr\u003eAdvocacy Groups as Agents for Change in Health and Risk Messaging \n\u003cbr\u003eSupportive Communication Providers for Chronic Disease Management \n\u003cbr\u003eHealth Care Teams as Agents for Change in Health and Risk Messaging \n\u003cbr\u003eEquity and Distributive Justice in Health and Risk Message Design and Processing \n\u003cbr\u003eGovernment-driven Incentives to Improve Health \n\u003cbr\u003eParents as Agents for Change in Health and Risk Messaging \n\u003cbr\u003ePublic Health and Community Organizing as Agents for Change in Health and Risk Messaging \n\u003cbr\u003eRehabilitation Groups \n\u003cbr\u003eAdvertisers as Agents for Change in Health and Risk Messaging \n\u003cbr\u003eFaith Communities and the Potential for Health Promotion \n\u003cbr\u003eWork as Opportunity and Problem When Trying to Impact Health and Risk \n\u003cp\u003e\u003c\/p\u003e\n\u003cstrong\u003eIV. Normative approaches\u003c\/strong\u003e\n\u003cbr\u003eAppeal to Bystander Interventions: A Normative Approach to Health and Risk Messaging \n\u003cbr\u003eCommunities of Practice in Health and Risk Messaging \n\u003cbr\u003eCollective Knowledge for Industrial Disaster Prevention \n\u003cbr\u003eEntertainment-Education and Health and Risk Messaging \n\u003cbr\u003ePositive Deviance: A Non-Normative Approach to Health and Risk Messaging \n\u003cbr\u003eRisk Governance \n\u003cp\u003e\u003c\/p\u003e\n\u003cstrong\u003eV. Integrative approaches\u003c\/strong\u003e\n\u003cbr\u003eDiffusion Theory in Integrative Approaches \n\u003cbr\u003eAbsent information in Integrative Environmental and Health Risk Communication \n\u003cbr\u003eInoculation Theory Applied in Health and Risk Messaging \n\u003cbr\u003eDisruption Information Seeking and Processing Model Applied to Health and Risk Messaging \n\u003cbr\u003eCommunication Privacy Management Theory and Health and Risk Messaging \n\u003cbr\u003eLay Risk Management \n\u003cbr\u003eMotivated Information Management and Other Approaches to Information Seeking \n\u003cbr\u003eRegulatory Focus and Regulatory Fit in Health Messaging \n\u003cbr\u003eSocial Cognitive Theory Applied to Health and Risk Messaging \n\u003cbr\u003eSocial Marketing Applied to Health and Risk Messaging \n\u003cbr\u003eTransportation Theory Applied to Health and Risk Messaging \n\u003cbr\u003eThought Speed and Health Communication \n\u003cbr\u003eStructuration Theory and Health and Risk Messaging \n\u003cbr\u003eMessage Convergence Framework Applied to Health and Risk Messaging \n\u003cbr\u003eSimultaneous and Successive Emotion Experiences and Health and Risk Messaging \n\u003cbr\u003eReasoned Action as an Approach to Understanding and Predicting Health Message Outcomes \n\u003cbr\u003eTheory of Mind and Communication in Health and Risk Messaging \n\u003cbr\u003eMental Models of Risk \n\u003cp\u003e\u003c\/p\u003e\n\u003cstrong\u003eVI. Message-induced, affect-based motivational processes\u003c\/strong\u003e\n\u003cbr\u003eAnger in Health and Risk Messaging \n\u003cbr\u003eAnticipated Regret \n\u003cbr\u003eEmbarrassment and Health and Risk Messaging \n\u003cbr\u003eFear Arousal and Health and Risk Messaging \n\u003cbr\u003eUsing Guilt to Motivate Individuals to Adopt Healthy Habits \n\u003cbr\u003eHope and Health and Risk Messaging \n\u003cbr\u003ePositive Affect Related to Health and Risk Messaging \n\u003cp\u003e\u003c\/p\u003e\n\u003cstrong\u003eVII. Message-induced, cognitive-based motivational processes\u003c\/strong\u003e\n\u003cbr\u003eKnowledge and Comprehension \n\u003cbr\u003eMemory for Media Content in Health Communication \n\u003cbr\u003eRisk Perceptions and Risk Characteristics \n\u003cbr\u003eResponsibility in Health and Risk Messaging \n\u003cbr\u003eMessage-Induced Self-Efficacy and its Role in Health Behavior Change \n\u003cbr\u003eSocial Amplification of Risk in Health and Risk Messaging \n\u003cbr\u003eSource Credibility, Expertise, and Trust in Health and Risk Messaging \n\u003cbr\u003eSelf-Affirmation \n\u003cp\u003e\u003c\/p\u003e\n\u003cstrong\u003eVIII. Channel-related processes\u003c\/strong\u003e\n\u003cbr\u003eAgenda Setting in Health and Risk Messaging \n\u003cbr\u003eCultivation in Health and Risk Messaging \n\u003cbr\u003eMass Communication and Policy Gatekeeping \n\u003cbr\u003eConflicting Information and Message Competition in Health and Risk Messaging \n\u003cbr\u003ePresumed Media Influence in Health and Risk Messaging \n\u003cbr\u003eSpiral of Silence in Health and Risk Messaging \n\u003cp\u003e\u003c\/p\u003e\n\u003cstrong\u003eIX. Structural message features\u003c\/strong\u003e\n\u003cbr\u003eAppeals to Morality in Health and Risk Messaging \n\u003cbr\u003eArgument Quality and Strength in Health and Risk Messaging \n\u003cbr\u003eCelebrity-based Appeals in Health and Risk Messaging \n\u003cbr\u003eCounterfactuals in Health and Risk Messaging \n\u003cbr\u003eMessage Framing Variations in Health and Risk Messaging \n\u003cbr\u003eText Features Related to Message Comprehension \n\u003cbr\u003eMetaphor in Health and Risk Communication \n\u003cbr\u003eMessage Sensation Value in Health and Risk \n\u003cbr\u003eNarratives in Health and Risk Messaging \n\u003cbr\u003eNutrition Labeling in Health and Risk Messaging in Asia \n\u003cbr\u003eNutrition Labeling in the United States and the Role of Consumer Processing, Message Structure, and Moderating Conditions \n\u003cbr\u003ePatterns of Reasoning \n\u003cbr\u003eVividness \n\u003cbr\u003eStatistical Evidence in Health and Risk Messaging \n\u003cbr\u003eTypes of Explanations in Health and Risk Messaging \n\u003cbr\u003eUsing Maps to Display Geographic Risk, Personal Health Data, and Ownership \n\u003cbr\u003eUsing Pictures in Health and Risk Messages \n\u003cbr\u003eBehavioral Journalism in Health and Risk Messaging \n\u003cbr\u003eExemplification Theory in Health and Risk Messaging \n\u003cbr\u003eUsing Questions in Health and Risk Message Design \n\u003cbr\u003eResistance Induction in the Context of Health Decision Making \n\u003cbr\u003eHumor in Health and Risk Messaging \n\u003cbr\u003eHealth-related Warning Message Processing \n\u003cp\u003e\u003c\/p\u003e\n\u003cstrong\u003eX. Segmentation Approaches\u003c\/strong\u003e\n\u003cbr\u003ePublics Approaches to Health and Risk Message Design and Processing \n\u003cbr\u003eTranstheoretical Model and Stages of Change in Health and Risk Messaging \n\u003cbr\u003eAudience Segmentation Techniques \n\u003cbr\u003eMessage Tailoring in Health and Risk Messaging \n\u003cp\u003e\u003c\/p\u003e\n\u003cstrong\u003eXI. Message exposure and reach\u003c\/strong\u003e\n\u003cbr\u003eImmersive Virtual Environments, Avatars, and Agents for Health \n\u003cbr\u003eBlogging, Microblogging, and Exposure to Health and Risk Messages \n\u003cbr\u003eDirect-to-Consumer Advertising and Health and Risk Messaging \n\u003cbr\u003eLocation-based Ads and Exposure to Health and Risk Messages \n\u003cbr\u003eMobile Health and Exposures to Health and Risk Messages \n\u003cbr\u003eSocial Media for Healthcare Communication \n\u003cbr\u003eVideo Games and Gaming: Reaching Audiences with Health and Risk Messages \n\u003cbr\u003eViral Marketing and Exposure to Health and Risk Messages \n\u003cbr\u003ePopular Media and Exposure to Health and Risk Messages \n\u003cbr\u003ePublic Service Announcements and Exposure to Health and Risk Messages \n\u003cp\u003e\u003c\/p\u003e\n\u003cstrong\u003eXII. Message recipient psychological characteristics\u003c\/strong\u003e\n\u003cbr\u003eAmbiguity Intolerance Considerations When Designing Health and Risk Messages \n\u003cbr\u003eMessage Recipient Psychological Characteristics: Incurious and Curious Motives to Learn about Health Risks \n\u003cbr\u003eFatalism and Locus of Control as a Consideration When Designing Health and Risk Messages \n\u003cbr\u003eMood's Role in Selective Exposure to Health and Risk Information \n\u003cbr\u003eNarcissism as a Consideration When Designing Health and Risk Messages \n\u003cbr\u003eOptimism and its Associations with Health Behavior and Responses to Health Communication \n\u003cbr\u003eProcrastination, Health, and Health Risk Communication \n\u003cbr\u003eSensation Seeking \n\u003cbr\u003eWorry and Rumination as a Consideration When Designing Health and Risk Messages \n\u003cp\u003e\u003c\/p\u003e\n\u003cstrong\u003eXIII. Message recipient sociodemographic characteristics\u003c\/strong\u003e\n\u003cbr\u003eLifespan and Developmental Considerations in Health and Risk Message Design \n\u003cbr\u003eGender as a Consideration When Designing Health and Risk Messages \n\u003cbr\u003eDeaf or Hard of Hearing Message Recipient Sociodemographic Characteristics \n\u003cbr\u003eNumeracy in Health and Risk Messaging \n\u003cbr\u003eMedia Literacy as a Consideration in Health and Risk Message Design \n\u003cbr\u003eOccupation and the Risk Message Recipient \n\u003cbr\u003eLimited English Proficiency as a Consideration When Designing Health and Risk Messages \n\u003cbr\u003eVision and Promoting Health \n\u003cbr\u003eHealth Literacy and Health\/Risk Communication \n\u003cp\u003e\u003c\/p\u003e\n\u003cstrong\u003eXIV. Methods \u003c\/strong\u003e\n\u003cbr\u003eBig Data's Role in Health and Risk Messaging \n\u003cbr\u003eNetwork Analysis and Health and Risk Messaging \n\u003cbr\u003ePhysiological Measures of Wellness and Message Processing \n\u003cbr\u003eActive Involvement Interventions in Health and Risk Messaging \n\u003cbr\u003eCampaign Evaluation in Health and Risk Messaging \n\u003cbr\u003eMeasuring Graph Literacy \n\u003cbr\u003eGrounded Theory Methodology \n\u003cbr\u003eMeta-analysis in Health and Risk Messaging \n\u003cp\u003e\u003c\/p\u003e\n\u003cstrong\u003eXV. Case studies\u003c\/strong\u003e\n\u003cbr\u003eThe Breast Cancer and Environment Research Program \n\u003cbr\u003eKeepin' It REAL: A Case History of a Drug Prevention Intervention \n\u003cbr\u003eCase Study: Targeting the Stop.Think.Connect Cybersecurity Campaign to University Campuses, A \n\u003cbr\u003eThe ACT2 Program and Eliminating Racial and Ethnic Disparities in HIV and AIDS Clinical Trials: A Health and Risk Messaging Case Study \n\u003cbr\u003eCreating Authentic and Lasting Community Relationships to Enhance Awareness and Understanding of Cancer Research \n\u003cbr\u003eSocial Influence Processes and Health Outcomes in Alcoholics Anonymous \n\u003cbr\u003eCase Study of Sesame Workshop's Cleaner, Happier, Healthier Intervention in Bangladesh, India, and Nigeria: Reporting on Exposure and Impact, A \n\u003cbr\u003eRecruiting Opinion Leaders for the United Kingdom ASSIST Programme \n\u003cbr\u003eRhetorical Dimensions of \"Active Shooter\" Training Messages\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eBiographical Note\u003c\/strong\u003e:\u003cbr\u003e\n\u003cstrong\u003eRoxanne Parrott\u003c\/strong\u003e is a Distinguished Professor Emeritus of Communication Arts \u0026amp; Sciences at The Pennsylvania State University. She received a PhD in communication with a minor in health policy and administration from the University of Arizona. She served on the National Academies of Sciences' Institute of Medicine Board of Population Health and Public Health Practice for five years. Parrott authored the award-winning book, \n\u003cem\u003eTalking about Health, Why Communication Matters\u003c\/em\u003e and co-edited the award winning book, \n\u003cem\u003e Designing Health Messages: Approaches from Communication Theory and Public Health Practice\u003c\/em\u003e.\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003ePublisher Marketing\u003c\/strong\u003e:\u003cbr\u003e\n\u003cem\u003eThe Oxford Encyclopedia of Health and Risk Message Design and Processing\u003c\/em\u003e has been compiled as an up-to-date and comprehensive theoretically guided work in health and risk communication. Research and practice dedicated to communicating about health and risk to lay audiences grows exponentially with the availability of scientific knowledge on the subject. This work seeks to ensure that what is communicated is not only scientifically accurate but also avoids any partial information or overemphasis of particular features that result in beliefs or actions that may result in personal or societal harms. With the body of knowledge associated with health and risk communication collected in a credible and accessible resource, such outcomes appear to be less likely to occur is a collaboration of the leading scholars in the field. \n\u003cp\u003e\u003c\/p\u003eComprising 134 extensive articles, \n\u003cem\u003eThe Oxford Encyclopedia of Health and Risk Message Design and Processing\u003c\/em\u003e examines, among others: \n\u003cp\u003e\u003c\/p\u003e-message exposure and reach \n\u003cbr\u003e-message recipient sociodemographics \n\u003cbr\u003e-normative and integrated approaches \n\u003cbr\u003e-cognitive- and affect-based motivational processes \n\u003cbr\u003e-social determinants of health and risk \n\u003cp\u003e\u003c\/p\u003eMore than 150 scholars from around the globe examined the overarching topic from the lens of multiple disciplines and eras of thought. The perspectives represented range from disciplinary to interdisciplinary to transdisciplinary in illuminating decades of knowledge. Authors do not shy away from critiques of past strategic message design efforts in explaining the roles of individual characteristics linked to outcomes. Nor do contributors avoid controversial discussions related to the substantial evidence that demonstrates roles for personal relationships, social networks, and societal practices and policies on individual decision-making aligned with health and risk. Novel insights emerge from systematic case studies used to illustrate some of these principles in practice, while gaps in existing research generate recommendations for future programs of study and practice.\u003cbr\u003e\u003cbr\u003e\n\n\u003cbr\u003e\n\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":51502618738966,"sku":"9780190455378","price":1126.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0857\/9910\/8886\/files\/9780190455378.jpg?v=1783311571","url":"https:\/\/lusper.myshopify.com\/products\/the-oxford-encyclopedia-of-health-and-risk-message-design-and-processing-4-volume-set-1st-ed","provider":"Lusperbooks","version":"1.0","type":"link"}