{"product_id":"the-negroni-a-love-affair-with-a-classic-cocktail","title":"The Negroni: A Love Affair with a Classic Cocktail","description":"\u003ctable align=\"center\" border=\"0\" cellpadding=\"2\" cellspacing=\"0\" width=\"100%\"\u003e\n\u003ctr\u003e\n\u003ctd class=\"productDetailSmallElements\"\u003e\n\u003cp\u003e\n\u003cstrong\u003eBrief Description\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\t\"In 2019, the Negroni turned 100 years old, and it's more popular than ever. The drink's classic proportions are equal parts Campari, gin, and sweet vermouth, making it an easy cocktail to order and to make on your own. The Negroni will give readers insight into the drink's origins in Italy (it started as a twist on the Americano), and the tools to make over 20 simple variations from drink experts and bartenders around the world. Here's the Negroni Frappâe from the famed bar Dante in New York City; the Negroni Spagliato from Bar Basso in Milan, where the gin is replaced with prosecco; and the author's own version, which goes heavier on the gin and lighter on the vermouth. Included will be details on garnish, bitters, tools, glassware; a section on the importance of the vermouth used; interviews with bartenders from around the world; where to get the best Negroni; and so much more. Beautiful original photography of the drinks along with archival imagery of famous Negroni lovers-like Ernest Hemingway and Orson Welles-and vintage liquor ads make this gorgeous book an irresistible gift for anyone who loves to enjoy a Negroni\"--\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eReview Quotes\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\t\"A marvelous ode to one of the world's most beloved and versatile alcoholic beverages.\" \n\u003cbr\u003e\n\u003cb\u003e--Cool Hunting\u003c\/b\u003e\n\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e \" \n\u003ci\u003eThe Negroni\u003c\/i\u003e is equal parts love letter and little black book--a passionate and personal tribute to one of the world's most versatile drinks.\" \n\u003cbr\u003e\n\u003cb\u003e--Brad Thomas Parsons, author of \u003ci\u003eBitters\u003c\/i\u003e, \u003ci\u003eAmaro\u003c\/i\u003e, and \u003ci\u003eLast Call\u003c\/i\u003e\u003c\/b\u003e\n\u003cp\u003e\u003c\/p\u003e \"This is one of the best books devoted to a single cocktail I've read. It's beautiful and informative, and, most important, the writing is both deeply opinionated and open-minded and welcoming.\" \n\u003cbr\u003e\n\u003cb\u003e--Michael Ruhlman, author of \u003ci\u003eThe Soul of a Chef\u003c\/i\u003e and \u003ci\u003eCharcuterie\u003c\/i\u003e\u003c\/b\u003e\n\u003cp\u003e\u003c\/p\u003e \"Illuminating, irresistible, and eminently useful. It's an absolute treat to be among Matt's students: follow his lead and you're sure to have a hell of a time. You'll probably learn something, too.\" \n\u003cbr\u003e\n\u003cb\u003e--Frank Castronovo Frank Falcinelli \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eBiographical Note\u003c\/strong\u003e:\u003cbr\u003e\n\u003cb\u003eMatt Hranek\u003c\/b\u003e is the author of \n\u003ci\u003eThe Martini\u003c\/i\u003e, \n\u003ci\u003eThe Negroni\u003c\/i\u003e, \n\u003ci\u003eA Man \u0026amp; His Watch\u003c\/i\u003e, and \n\u003ci\u003eA Man \u0026amp; His Car\u003c\/i\u003e, as well as a photographer, a director, and the founder\/editor of the men's lifestyle magazine \n\u003ci\u003eWM Brown\u003c\/i\u003e. He and his family divide their time between Brooklyn and the Wm Brown farm in upstate New York, though he can also be spotted quite often in old-school bars around Europe, Negroni in hand. Find him on Instagram at @wmbrownproject.\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003ePublisher Marketing\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\tA CENTURY AGO THE COCKTAIL ACHIEVED PERFECTION when, according to legend, Count Camillo Negroni asked his bartender in Florence to stiffen an Americano by replacing the soda water with gin. The world never looked back. With its cosmically simple 1:1:1 ratio, its balance of bitter and sweet, its pleasant kick, its aura of sophistication, the Negroni has bewitched cocktail lovers ever since. Perhaps none more so than Matt Hranek, who intones this love song to his favorite drink and offers a curated collection of recipes, both the classic and dozens of variations, deviations, and delicious reinterpretations.\u003cbr\u003e\u003cbr\u003e\n\n\u003cbr\u003e\n\u003cp\u003e\n\u003cstrong\u003eContributor Bio:\u003c\/strong\u003eHranek, Matt\u003cbr\u003e\n\u003cb\u003eMatt Hranek\u003c\/b\u003e is the author of \n\u003ci\u003eThe Negroni\u003c\/i\u003e, \n\u003ci\u003eA Man \u0026amp; His Watch\u003c\/i\u003e, and \n\u003ci\u003eA Man \u0026amp; His Car\u003c\/i\u003e, as well as a photographer, a director, and the founder\/editor of the men's lifestyle magazine \n\u003ci\u003eWM Brown\u003c\/i\u003e. He and his family divide their time between Brooklyn and the Wm Brown farm in upstate New York, though he can also be spotted quite often in old-school bars around Europe, Negroni in hand. Find him on Instagram at @wmbrownproject.\u003cbr\u003e\u003cbr\u003e\n\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Hranek, Matt\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Artisan Publishers\u003cbr\u003e\u003cb\u003eBinding:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePub Date:\u003c\/b\u003e 2021-06-01\u003cbr\u003e\u003cb\u003eBISAC:\u003c\/b\u003e Cooking|Beverages|Alcoholic - Bartending \u0026amp; Cocktails|Cooking|Entertaining|General|Cooking|History|Travel|Europe|Italy\u003cbr\u003e\u003cb\u003eSubjects:\u003c\/b\u003e Cocktails|Cookbooks\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.8 lbs\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781579659646\u003cbr\u003e\u003cb\u003eASIN:\u003c\/b\u003e -\u003cbr\u003e\u003cb\u003eSKU:\u003c\/b\u003e SP-9781579659646\u003c\/p\u003e","brand":"Artisan Publishers","offers":[{"title":"Default Title","offer_id":51110230884630,"sku":"SP-9781579659646","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0857\/9910\/8886\/files\/9781579659646_spiral.png?v=1774947934","url":"https:\/\/lusper.myshopify.com\/products\/the-negroni-a-love-affair-with-a-classic-cocktail","provider":"Lusperbooks","version":"1.0","type":"link"}