{"product_id":"storytelling-with-data-a-data-visualization-guide-for-business-professionals","title":"Storytelling with Data: A Data Visualization Guide for Business Professionals","description":"\u003ctable align=\"center\" border=\"0\" cellpadding=\"2\" cellspacing=\"0\" width=\"100%\"\u003e\n\u003ctr\u003e\n\u003ctd class=\"productDetailSmallElements\"\u003e\n\u003cp\u003e\n\u003cstrong\u003eTable of Contents\u003c\/strong\u003e:\u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003eforeword ix\u003c\/p\u003e\n\u003cp\u003eacknowledgments xi\u003c\/p\u003e\n\u003cp\u003eabout the author xiii\u003c\/p\u003e\n\u003cp\u003eintroduction 1\u003c\/p\u003e\n\u003cp\u003echapter 1 the importance of context 19\u003c\/p\u003e\n\u003cp\u003echapter 2 choosing an effective visual 35\u003c\/p\u003e\n\u003cp\u003echapter 3 clutter is your enemy! 71\u003c\/p\u003e\n\u003cp\u003echapter 4 focus your audience's attention 99\u003c\/p\u003e\n\u003cp\u003echapter 5 think like a designer 127\u003c\/p\u003e\n\u003cp\u003echapter 6 dissecting model visuals 151\u003c\/p\u003e\n\u003cp\u003echapter 7 lessons in storytelling 165\u003c\/p\u003e\n\u003cp\u003echapter 8 pulling it all together 187\u003c\/p\u003e\n\u003cp\u003echapter 9 case studies 207\u003c\/p\u003e\n\u003cp\u003echapter 10 final thoughts 241\u003c\/p\u003e\n\u003cp\u003ebibliography 257\u003c\/p\u003e\n\u003cp\u003eindex 261\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eReview Quotes\u003c\/strong\u003e:\u003cbr\u003e\n\u003cp\u003e\"This book is excellent value for money and recommended reading for Business Analysts and Project\/Programme managers or anyone who finds they struggle to achieve the impact they hope for when attempting to communicate their reasoning and analysis.\" (\u003ci\u003eBCS, \u003c\/i\u003e February 2016)\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eJacket Description\/Back\u003c\/strong\u003e:\u003cbr\u003e\n\u003cp\u003epraise for \u003cb\u003estorytelling with data\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\"\u003cb\u003e\u003ci\u003eStorytelling with Data\u003c\/i\u003e is a superbly written, masterful display of rare art in the business world.\u003c\/b\u003e Cole Nussbaumer Knaflic possesses a unique ability--a gift--in telling a story through data. At JPMorgan Chase, she has helped improve our capabilities to explain complicated analysis to executive management and the regulators with whom we work. \u003cb\u003eCole's book brings her talents together in an easy-to-read guide with excellent examples that anyone can learn from to encourage smarter decision-making.\u003c\/b\u003e\"\u003cbr\u003e--\u003cb\u003eMark R. Hillis, \u003c\/b\u003e Chief Risk Officer of Mortgage Banking at JPM Chase\u003c\/p\u003e\n\u003cp\u003e\"We have so much data that it can be hard to get people to pay attention to our critical findings. Cole Nussbaumer Knaflic taught us valuable lessons in her workshop and it is fantastic to see these expanded upon in \u003ci\u003eStorytelling with Data\u003c\/i\u003e. \u003cb\u003eMy team is already using the lessons Cole teaches to move people to action as they see new pearls of understanding and make a difference in the lives of others. Now others can, too!\u003c\/b\u003e\"\u003cbr\u003e--\u003cb\u003eEleanor Bell, \u003c\/b\u003e Director of Business Analytics at Bill \u0026amp; Melinda Gates Foundation\u003c\/p\u003e\n\u003cp\u003e\"There is something lovely about being consistent with your own teachings. Cole Nussbaumer Knaflic accomplishes that with her first book. She is an advocate for clarity and concision in visualization, and her book is as clear, concise, and practical as it gets. \u003cb\u003eIf you are a beginner in visualization, or if you struggle to produce good charts in your everyday job with tools like Excel, Tableau, Qlik, and the like, this is a great place to start learning the core principles\u003c\/b\u003e.\"\u003cbr\u003e--\u003cb\u003eAlberto Cairo, \u003c\/b\u003e Knight Chair in Visual Journalism and Professor of Visualization at the University of Miami, and author of \u003ci\u003eThe Functional Art\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\"Data slides are not really about the data, they are about the meaning of the data. Cole Nussbaumer Knaflic understands this and has written \u003cb\u003ea straightforward, accessible guide that will help anyone who communicates with data connect more effectively with their audience\u003c\/b\u003e.\"\u003cbr\u003e--\u003cb\u003eNancy Duarte, \u003c\/b\u003e CEO at Duarte, Inc. and bestselling author\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eBiographical Note\u003c\/strong\u003e:\u003cbr\u003e\n\u003cp\u003e\u003cb\u003eCole Nussbaumer Knaflic\u003c\/b\u003e tells stories with data. She is founder and CEO of storytelling with data (SWD) and author of the best-selling book, storytelling with data: a data visualization guide for business professionals, which has been translated into a dozen languages, is used as a textbook by more than 100 universities and serves as the course book for tens of thousands of SWD workshop participants.\u003cbr\u003eFor nearly a decade, Cole and team have delivered interactive learning sessions highly sought after by data-minded individuals, companies, and philanthropic organizations all over the world. They also help people create graphs that make sense and weave them into a compelling story through the popular SWD blog, podcast, monthly challenge, and live stream events and other resources.\u003cbr\u003eLearn more at \u003cb\u003estorytellingwithdata.com\u003c\/b\u003e.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003ePublisher Marketing\u003c\/strong\u003e:\u003cbr\u003e\n\u003cp\u003e\u003cb\u003eDon't simply show your data--tell a story with it!\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eStorytelling with Data\u003c\/i\u003e teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples--ready for immediate application to your next graph or presentation.\u003c\/p\u003e\n\u003cp\u003eStorytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story.\u003c\/p\u003e\n\u003cp\u003eSpecifically, you'll learn how to: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnderstand the importance of context and audience\u003c\/li\u003e\n\u003cli\u003eDetermine the appropriate type of graph for your situation\u003c\/li\u003e\n\u003cli\u003eRecognize and eliminate the clutter clouding your information\u003c\/li\u003e\n\u003cli\u003eDirect your audience's attention to the most important parts of your data\u003c\/li\u003e\n\u003cli\u003eThink like a designer and utilize concepts of design in data visualization\u003c\/li\u003e\n\u003cli\u003eLeverage the power of storytelling to help your message resonate with your audience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTogether, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data--\u003ci\u003eStorytelling with Data\u003c\/i\u003e will give you the skills and power to tell it.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\n\u003cp\u003e\n\u003cstrong\u003eReview Citations:\u003c\/strong\u003e\n\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan class=\"italic\"\u003eLibrary Journal\u003c\/span\u003e 02\/01\/2016 pg. 100 (EAN 9781119002253, Paperback)\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"italic\"\u003eChoice\u003c\/span\u003e 07\/01\/2016 (EAN 9781119002253, Paperback)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cbr\u003e\n\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nussbaumer Knaflic, Cole\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eBinding:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePub Date:\u003c\/b\u003e 2015-11-02\u003cbr\u003e\u003cb\u003eBISAC:\u003c\/b\u003e Business \u0026amp; Economics|Information Management|Business \u0026amp; Economics|Business Communication|Meetings \u0026amp; Presentations|Business \u0026amp; Economics|Skills|Business \u0026amp; Economics|Marketing|General|Business \u0026amp; Economics|Business Mathematics|Mathematics|Applied|Computers|Data Science|Data Visualization\u003cbr\u003e\u003cb\u003eSubjects:\u003c\/b\u003e Business communication|Information visualization|Computer graphics\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.4 lbs\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781119002253\u003cbr\u003e\u003cb\u003eASIN:\u003c\/b\u003e -\u003cbr\u003e\u003cb\u003eSKU:\u003c\/b\u003e SP-9781119002253\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":51154166251798,"sku":"SP-9781119002253","price":52.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0857\/9910\/8886\/files\/9781119002253_spiral.png?v=1774935148","url":"https:\/\/lusper.myshopify.com\/products\/storytelling-with-data-a-data-visualization-guide-for-business-professionals","provider":"Lusperbooks","version":"1.0","type":"link"}