{"product_id":"starting-a-business-all-in-one-for-dummies","title":"Starting a Business All-In-One for Dummies","description":"\u003ctable align=\"center\" border=\"0\" cellpadding=\"2\" cellspacing=\"0\" width=\"100%\"\u003e\n\u003ctr\u003e\n\u003ctd class=\"productDetailSmallElements\"\u003e\n\u003cp\u003e\n\u003cstrong\u003eBiographical Note\u003c\/strong\u003e:\u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eEric Tyson, MBA, \u003c\/b\u003e has been a personal finance writer, lecturer, and counselor for the past 25+ years. He is the author or coauthor of numerous For Dummies bestsellers on personal finance, investing, and home buying.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBob Nelson, PhD, \u003c\/b\u003e is considered one of the world's leading experts on employee engagement, recognition, and rewards. He is president of Nelson Motivation, Inc., a management training and consulting company that helps organizations improve their administration practices, programs, and systems.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eJacket Description\/Back\u003c\/strong\u003e:\u003cbr\u003e\n\u003cp\u003e\u003cb\u003eShow them who's boss -- the easy way\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eYou don't have to be a wunderkind like Bill Gates or Mark Zuckerberg to start a successful business. With this new edition of \u003ci\u003eStarting A Business All-in-One For Dummies, \u003c\/i\u003e anyone can create a solid business plan, set the wheels in motion, and start making money. Work through the process of being a business owner with this complete resource: fine-tune your idea, scrape together the funding to get started, plan (and stick) to your budget, and keep moving forward with top-notch management and marketing. Dreaming of the entrepreneurial life? This handy guide will show you how it's done, all in plain English. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e6 Books Inside... \u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cb\u003eMoving from idea to reality\u003c\/b\u003e\u003c\/li\u003e\n\u003cb\u003e \u003cli\u003ePlanning for the short and long term\u003c\/li\u003e \u003cli\u003eHandling your finances\u003c\/li\u003e \u003cli\u003eManaging your business\u003c\/li\u003e \u003cli\u003eMarketing and promoting your new venture\u003c\/li\u003e \u003c\/b\u003e\n\u003cli\u003e\u003cb\u003eStaying in business\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eTable of Contents\u003c\/strong\u003e:\u003cbr\u003e\n\u003cp\u003eIntroduction 1\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBook 1: Moving from Idea to Reality 5\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eChapter 1: Your Business in Context 7\u003c\/p\u003e\n\u003cp\u003eChapter 2: Refining and Defining Your Business Idea 27\u003c\/p\u003e\n\u003cp\u003eChapter 3: Creating a Business Model 45\u003c\/p\u003e\n\u003cp\u003eChapter 4: Finding Your Target Market 63\u003c\/p\u003e\n\u003cp\u003eChapter 5: Considering a Franchise 79\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBook 2: Planning for Your Business 101\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eChapter 1: Writing a Business Plan 103\u003c\/p\u003e\n\u003cp\u003eChapter 2: Finding the Funding 115\u003c\/p\u003e\n\u003cp\u003eChapter 3: Setting Your Franchise's Wheels in Motion 135\u003c\/p\u003e\n\u003cp\u003eChapter 4: Starting a Home-Based Business 167\u003c\/p\u003e\n\u003cp\u003eChapter 5: Creating an Online Presence for Your Business 193\u003c\/p\u003e\n\u003cp\u003eChapter 6: Starting with the Right Legal Structure 215\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBook 3: Handling Your Finances 229\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eChapter 1: Setting Up the Books 231\u003c\/p\u003e\n\u003cp\u003eChapter 2: Reporting Profit or Loss in the Income Statement 257\u003c\/p\u003e\n\u003cp\u003eChapter 3: Reporting Financial Condition in the Balance Sheet 281\u003c\/p\u003e\n\u003cp\u003eChapter 4: Reporting Cash Sources and Uses in the Statement of Cash Flows 305\u003c\/p\u003e\n\u003cp\u003eChapter 5: Controlling Costs and Budgeting 327\u003c\/p\u003e\n\u003cp\u003eChapter 6: Satisfying the Tax Man 363\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBook 4: Managing Your Business 381\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eChapter 1: Tackling the Hiring Process 383\u003c\/p\u003e\n\u003cp\u003eChapter 2: Setting Goals 401\u003c\/p\u003e\n\u003cp\u003eChapter 3: Embracing Corporate Social Responsibility 415\u003c\/p\u003e\n\u003cp\u003eChapter 4: Managing with Technology 425\u003c\/p\u003e\n\u003cp\u003eChapter 5: Delegating to Get Things Done 433\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBook 5: Marketing and Promotion 445\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eChapter 1: Optimizing Your Marketing Program 447\u003c\/p\u003e\n\u003cp\u003eChapter 2: Laying a Foundation for Growth 465\u003c\/p\u003e\n\u003cp\u003eChapter 3: Taking Stock of Your Business Image 485\u003c\/p\u003e\n\u003cp\u003eChapter 4: Forging Your Brand 499\u003c\/p\u003e\n\u003cp\u003eChapter 5: Creating Marketing Communications That Work 515\u003c\/p\u003e\n\u003cp\u003eChapter 6: Social Marketing: Facebook, Twitter, Instagram, LinkedIn, and Pinterest 533\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBook 6: Staying in Business 545\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eChapter 1: Developing Employees through Coaching and Mentoring 547\u003c\/p\u003e\n\u003cp\u003eChapter 2: Keeping Your Customers Loyal 563\u003c\/p\u003e\n\u003cp\u003eChapter 3: Cultivating a Growing Business 575\u003c\/p\u003e\n\u003cp\u003eIndex 593\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003ePublisher Marketing\u003c\/strong\u003e:\u003cbr\u003e\n\u003cb\u003eAll the essential information in one place\u003c\/b\u003e\n\u003cp\u003e\u003ci\u003eStarting a Business All-in-One For Dummies, 3rd Edition\u003c\/i\u003e is a treasure trove of useful information for new and would-be business owners. With content compiled from over ten best-selling For Dummies books, this guide will help with every part of starting your own business--from legal considerations to business plans, bookkeeping, and beyond. Whether you want to open a franchise, turn your crafting hobby into a money-maker, or kick off the next megahit startup, everything you need can be found inside this easy-to-use guide. This book covers the foundations of accounting, marketing, hiring, and achieving success in the first year of business in any industry. You'll find toolkits for doing all the paperwork, plus expert tips for how to make it work, even when the going is rough. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAccess six books in one, covering the whole process of starting and running a new business\u003c\/li\u003e\n\u003cli\u003eLearn how to easily jump the hurdles that many new business owners face\u003c\/li\u003e\n\u003cli\u003eTackle taxes, determine the best business model for you, and create a solid plan\u003c\/li\u003e\n\u003cli\u003eKeep the engine running with marketing tips, accounting ideas, and the basics on how to be a manager\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis book is perfect for any new or veteran entrepreneur looking to build a business from the ground up.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\n\u003cbr\u003e\n\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tyson, Eric\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e For Dummies\u003cbr\u003e\u003cb\u003eBinding:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePub Date:\u003c\/b\u003e 2022-04-12\u003cbr\u003e\u003cb\u003eBISAC:\u003c\/b\u003e Business \u0026amp; Economics|New Business Enterprises|Business \u0026amp; Economics|Entrepreneurship|Business \u0026amp; Economics|Small Business|General\u003cbr\u003e\u003cb\u003eSubjects:\u003c\/b\u003e New business enterprises|Management|Business planning|Planning|Handbooks and manuals|Small business\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.9 lbs\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781119868569\u003cbr\u003e\u003cb\u003eASIN:\u003c\/b\u003e -\u003cbr\u003e\u003cb\u003eSKU:\u003c\/b\u003e SP-9781119868569\u003c\/p\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":51154165694742,"sku":"SP-9781119868569","price":46.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0857\/9910\/8886\/files\/9781119868569_spiral.png?v=1774935126","url":"https:\/\/lusper.myshopify.com\/products\/starting-a-business-all-in-one-for-dummies","provider":"Lusperbooks","version":"1.0","type":"link"}