{"product_id":"nonprofit-marketing-sage-library-in-marketing-1st-ed","title":"Nonprofit Marketing (Sage Library in Marketing) (1ST ed.)","description":"\n\u003ctable align=\"center\" border=\"0\" cellpadding=\"2\" cellspacing=\"0\" width=\"100%\"\u003e\n\u003ctr\u003e\n\u003ctd class=\"productDetailSmallElements\"\u003e\n\u003cp\u003e\n\u003cstrong\u003eBiographical Note\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\tLiz Parsons is a Senior Lecturer in Marketing at Keele University, United Kingdom. Her research interests lie in two key areas: the first is within management and marketing in the nonprofit sector, with a specific focus on charities. Her work in this area has explored the moves towards increased managerialism in the charity sector and the impacts of this move on the identity work of staff. And second, she is concerned with the relations between consumption and culture, with an enduring interest in the practices of buying and selling in alternative contexts such as charity shops, car boot sales and antiques shops. At present she is exploring the construction of value in second-hand markets. Her research is firmly qualitative with a leaning towards interpretative and ethnographic approaches. Her multi-disciplinary focus is reflected in the range of journals she has published in to date, to include marketing, consumption, retail and voluntary sector journals: Journal of Marketing Management, The Journal of Retailing and Consumer Service, International Journal of Retail and Distribution Management and Voluntas. \n\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003ePauline Maclaran is Professor of Marketing and Consumer Research at Keele University, United Kingdom. Her research interests focus on cultural aspects of contemporary consumption, and she adopts a critical perspective to analyze the ideological assumptions that underpin many marketing activities. In particular, her work has explored socio-spatial aspects of consumption, including the utopian dimensions of fantasy retail environments, and how the built environment mediates social relationships. Her publications have been in internationally recognized journals such as, the Journal of Consumer Research, Psychology and Marketing, Journal of Advertising, and Consumption, Markets \u0026amp; Culture. She has co-edited books entitled Marketing and Feminism: Current Issues and Research and Critical Marketing: Defining the Field, and is a co-author of Two Continents, One Culture: The Scotch-Irish in Southern Appalachia. She is also Co-Editor in Chief of Marketing Theory, a journal that promotes alternative and critical perspectives in marketing and consumer behaviour. \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eMark Tadajewski is a Lecturer in Critical Marketing at the School of Management, University of Leicester. His interests cover the history of marketing theory and focus most notably on political, social, technological and economic influences that have and continue to affect the development of knowledge in marketing. He is the editor of The History of Marketing Thought (3 Volume SAGE Major Work with D.G.B. Jones), Marketing Theory (3 Volume SAGE Major Work with Pauline Maclaran and Michael Saren) and Critical Marketing: Contemporary Perspectives in Marketing (Wiley, with Douglas Brownlie).\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eTable of Contents\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\tVolume One: The Evolution of Nonprofit Marketing \n\u003cbr\u003e Introduction \n\u003cbr\u003ePart 1: The Broadening of the Marketing Domain \n\u003cbr\u003e Broadening the Concept of Marketing \n\u003cbr\u003e Broadening the Concept of Marketing - Too Far - Kotler, P. and Levy, S.J. \n\u003cbr\u003e Marketing in Nonprofit Organizations - Luck, D.J. \n\u003cbr\u003e The Marketing of Non-profit Making Organizations: A Preliminary Report - Shapiro, B.P. \n\u003cbr\u003e The Social Disorder of the Broadened Concept of Marketing - Ford, D \n\u003cbr\u003e Toward a Broader Concept of Marketing′s Role in Social Order - Laczinak, G.R. and Michie, D.A. \n\u003cbr\u003e The Nonprofit Mission and its Financing: Growing Links Between Nonprofits and the Rest of the Economy - Kotler, P and Levy, S.J. \n\u003cbr\u003ePart 2: Rethinking Core Concepts - Weisbrod, B.A. \n\u003cbr\u003e A Generic Concept of Marketing \n\u003cbr\u003e Marketing as Exchange - Kotler, P. \n\u003cbr\u003e Exchange: A Conceptualization - Bagozzi, R.P. \n\u003cbr\u003e Intersector Transfer of Marketing Knowledge - Shaw, E.H. and Dixon, D.F. \n\u003cbr\u003e Nonprofit Marketing: The Key to Marketing′s ′Mid-Life Crisis? - Andreasen, A.R. \n\u003cbr\u003e The Relationship Between Resource Dependence and Market Orientation: The Specific Case of Non-profit Organizations - Clarke, P. and Mount, P. \n\u003cbr\u003ePart 3: Developments in Practice - Macedo, I.M. and Pinho, J.C. \n\u003cbr\u003e Marketing Mix Decision Rules for Nonprofit Organizations \n\u003cbr\u003e Marketing Planning in the Public and Non-profit Sectors - Weinberg, C. \n\u003cbr\u003e Do Not-For-Profits Value Their Customers and Their Needs? - Cousins, L. \n\u003cbr\u003e Operationalising the Marketing Concept in the Nonprofit Sector - Bruce, I. \n\u003cbr\u003e Relationship Marketing in the Not-For-Profit Sector: An Extension and Application of the Commitment-Trust Theory - Sargeant, A., Foreman, S. and Liao, M-N. \n\u003cbr\u003e Market Orientations in the Nonprofit and Voluntary Sector: A Meta-analysis of their Relationships with Organizational Performance - MacMillan, K., Money, K. and Downing, S. \n\u003cbr\u003eVolume Two: Nonprofit Marketing: Sectoral Applications - Shoham, A., Ruvio, A., Vigoda-Gadot, E. and Schwabsky, N. \n\u003cbr\u003ePart 4: Social Marketing \n\u003cbr\u003e Social Marketing: An Approach to Planned Social Change \n\u003cbr\u003e Social Marketing: What Makes it Different? - Kotler, P. and Zaltman, G. \n\u003cbr\u003e Identification and Classification of Problems Associated With Evaluating Social Marketing Efforts - Webster, F.E. \n\u003cbr\u003e Social Marketing: Its Definition and Domain - Hensel, P.J. and Dubinsky, A.J. \n\u003cbr\u003e What is and What is Not Social Marketing: The Challenge of Reviewing the Evidence - Andreasen, A.R. \n\u003cbr\u003ePart 5: Public Sector Marketing - McDermott, L., Stead, M. and Hastings, G. \n\u003cbr\u003e Public Services - To Charge or Not to Charge \n\u003cbr\u003e Serving Public Needs Through Nonprofit Organizations: Alternatives to Government Intervention - Compton, J.L. \n\u003cbr\u003e Public Policy Marketing: Marketing Exchange in the Public Sector - Hochban, J. \n\u003cbr\u003e Marketing in the Public Sector: Towards a Typology of Public Services - Buurma, H. \n\u003cbr\u003e Restoring Public Legitimacy to the Nonprofit Sector: A Survey Experiment Using Descriptions of Nonprofit Ownership - Laing, A. \n\u003cbr\u003ePart 6: Arts Marketing - Schlesinger, M., Mitchell, S. and Gray, B.H. \n\u003cbr\u003e Marketing the Fine and Performing Arts What Has Marketing Done for the Arts Lately? \n\u003cbr\u003e Crisis in the Arts: The Marketing Response - Thomas, E.G. and Cutler, B.D. \n\u003cbr\u003e Applying the Marketing Concept to Cultural Organisations: An Empirical Study of the Relationship between Market Orientation and Performance - Scheff, J. and Kotler, P. \n\u003cbr\u003e Entrepreneurship and Leadership in Marketing the Arts - Gainer, B. and Padanyi, P. \n\u003cbr\u003ePart 7: Political Marketing - Colbert, F. \n\u003cbr\u003e The Marketing of Political Candidates \n\u003cbr\u003e Marketing the Political Product - Shama, A. \n\u003cbr\u003e Political Marketing: Structure and Process - Reid, D.M. \n\u003cbr\u003e Political Marketing - Vive La Difference! - Butler, P. and Collins, N. \n\u003cbr\u003e Theory and Concept Development in Political Marketing - Lock, A. and Harris, P. \n\u003cbr\u003ePart 8: Charity Marketing - Henneberg, S.C. and O′Shaughnessy, N. \n\u003cbr\u003e Charitable Giving by Individuals: A Study of Attitudes and Practice \n\u003cbr\u003e Marketing Orientation Among Small to Medium Sized UK Charitable Organizations: Implications for Fund-raising Performance - Radley, A. and Kennedy, M. \n\u003cbr\u003e Brand Orientation in the Charity Sector: A Framework for Discussion and Research - Bennett, R. \n\u003cbr\u003e Charity Retail: Past, Present and Future - Hankinson, P. \n\u003cbr\u003eVolume III: Key Debates and Contemporary Issues in Nonprofit Marketing - Parsons, E. \n\u003cbr\u003ePart 9: International Dimensions \n\u003cbr\u003e A Macromarketing Perspective on Social Marketing: The Case of Family Planning in India \n\u003cbr\u003e Social Marketing: An Approach to Third-World Development - Dholakia, R.R. \n\u003cbr\u003e Global Civil Society: Dimensions of the Nonprofit Sector - Duhaime, C.P., McTavish, R., and Ross, C.A. \n\u003cbr\u003e Marketing and Non-profit Organizations in the Czech Republic - Salamon, L.M. and Wojciech, S.S. \n\u003cbr\u003ePart 10: Developing Corporate - Nonprofit Relations - Bulla, M. and Starr-Glass, D. \n\u003cbr\u003e Cause Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy \n\u003cbr\u003e The Historical Development of Business Philanthropy: Social Responsibility in the New Corporate Economy - Varadarajan, P.R. and Menon, A. \n\u003cbr\u003e Nonprofit and For-profit Partnerships: Rationale and Challenges of Cross-Sector Contracting - Marinetto, M. \n\u003cbr\u003e Can the Overcommericalization of Cause-Related Marketing Harm Society - O′Regan, K.M. and Oster, S.M. \n\u003cbr\u003e Corporate Social Responsibility and Cause Related Marketing: An Overview - Polonsky, M.J. and Wood, G. \n\u003cbr\u003e The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits - Bronn, P. and Vrioni, A. \n\u003cbr\u003ePart 11: Nonprofit Marketing in the Network Economy - Lichtenstein, D.R. Drumwright, M.E. and Braig, B.M. \n\u003cbr\u003e Information and Communications Technologies: Reshaping Voluntary Organizations? \n\u003cbr\u003e Strategic Internet and E-commerce Applications for Local Nonprofit Organizations - Burt, E., and Taylor, J. A. \n\u003cbr\u003e Reaching Beyond the Family: New Nongovernmental Organization Alliances for Global Poverty Alleviation and Emergency Response - Gomes, R. and Knowles, P.A. \n\u003cbr\u003e The Changing Role of Nonprofits in the Network Economy - Lindenberg, M. \n\u003cbr\u003e The Impact of NGO Network Conflict on the Corporate Social Responsibility Strategies of Multinational Corporations - Te′eni, D. and Young, D.R. \n\u003cbr\u003ePart 12: Effecting Behavioural Change: Ethics and Debates - Schepers, D.H. \n\u003cbr\u003e Social Marketing: Its Ethical Dimensions \n\u003cbr\u003e The Nonprofit Sector: Radical Potential? - Laczinak, G.R. Lusch, R.F. and Murphy, P.E. \n\u003cbr\u003e Cause-Related Marketing: Ethics and the Ecstatic - Gunn, C. \n\u003cbr\u003e Alliances and Ethics in Social Marketing - Smith, W. and Higgins, M. \n\u003cbr\u003e Ethical Challenges of Social Marketing - Andreasen, A.R and Drumwright, M.E. \n\u003cbr\u003e The Critical Contribution of Social Marketing: Theory and Application - Brenkert, G. \n\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eBrief Description\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\tAs early as the sixties, academics began to question the borders and boundaries of marketing. A new wave of thinking born from social influences entreated them to liberate the marketing concept from the confines of the commercial profit motive. Despite several shifts in focus for nonprofit marketing, topics that have continued to receive particular attention include the attraction of resources (including fundraising and volunteer recruitment), issues surrounding image and reputation, the use of marketing to promote behavioural change and the evolving relationship between principles and practices of marketing and the arts. \n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eThis major work addresses both the historical and conceptual development of the field as well as the new concepts and challenges it faces in the new millennium. This collection of articles and book chapters will equip academics and practitioners to participtate in and steer the key and contemporary debates. Volume I: The Evolution of Nonprofit Marketing provides a historical overview of both the conceptual and practical development of the field. Volume II: Nonprofit Marketing Applications sets out a thorough synopsis of the practical and managerial development of the field to examine the scope and nature of applications while Volume III: Key Debates and Contemporary Issues in Nonprofit Marketing offers a critical perspective on current challenges and debates.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003ePublisher Marketing\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\tAs early as the sixties, academics began to question the borders and boundaries of marketing. A new wave of thinking born from social influences entreated them to liberate the marketing concept from the confines of the commercial profit motive. Despite several shifts in focus for nonprofit marketing, topics that have continued to receive particular attention include the attraction of resources (including fundraising and volunteer recruitment), issues surrounding image and reputation, the use of marketing to promote behavioural change and the evolving relationship between principles and practices of marketing and the arts. \n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eThis major work addresses both the historical and conceptual development of the field as well as the new concepts and challenges it faces in the new millennium. This collection of articles and book chapters will equip academics and practitioners to participtate in and steer the key and contemporary debates. Volume I: The Evolution of Nonprofit Marketing provides a historical overview of both the conceptual and practical development of the field. Volume II: Nonprofit Marketing Applications sets out a thorough synopsis of the practical and managerial development of the field to examine the scope and nature of applications while Volume III: Key Debates and Contemporary Issues in Nonprofit Marketing offers a critical perspective on current challenges and debates.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\n\u003cbr\u003e\n\u003cp\u003e\n\u003cstrong\u003eContributor Bio:\u003c\/strong\u003eMaclaran, Pauline\u003cbr\u003e\n\t\t\t\t\t\t\t\tPauline Maclaran is Professor of Marketing \u0026amp; Consumer Research in the School of Management at Royal Holloway. She joined in September 2008, having moved from Keele University where she was Professor of Marketing. She is a Member of the Chartered Institute of Marketing, the Academy ofMarketing and the Association for Consumer Research, and a Fellow of the Higher Education Academy. Prior to becoming an academic she worked in industry for many years, initially in marketing positions and then as a founder partner in her own business, a design and marketing consultancy. During this time she worked with a broad spectrum of public and private sector companies. Currently her main teaching areas are Consumer Behaviour and Contemporary Issues in Marketing \u0026amp; Consumer Research. Her research interests focus on cultural aspects of contemporary consumption, and she adopts a critical perspective to analyze the ideological assumptions that underpin many marketing activities, particularly in relation to gender issues. Her work also explores socio-spatial aspects of consumption, including the utopian dimensions of fantasy retail environments, and how the built environment mediates social relationships. In 2002 she co-chaired the ACR Gender, Marketing \u0026amp; Consumer Behavior Conference and in 2010 the European ACR Conference. She has also co-organised two ESRC sponsored seminar series on Critical Marketing and Motherhoods, Markets and Consumption. She has just finished co-editing a book entitled Consumption \u0026amp; Spirituality with Dr Diego Renallo, Bocconi University, Milan and Professor Linda Scott, Said Business School, University of Oxford. Currently she is working with Professor Cele Otnes, University of Illinois, on a book for California University Press entitled, Tiaras, Tea Towels and Tourism: Consuming the British Royal Family.\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eContributor Bio:\u003c\/strong\u003eTadajewski, Mark\u003cbr\u003e\n\t\t\t\t\t\t\t\tI have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.\u003cbr\u003e\u003cbr\u003e\n\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n","brand":"Sage Publications Ltd","offers":[{"title":"Default Title","offer_id":51502557888790,"sku":"9781847873590","price":1056.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0857\/9910\/8886\/files\/9781847873590.jpg?v=1783310307","url":"https:\/\/lusper.myshopify.com\/products\/nonprofit-marketing-sage-library-in-marketing-1st-ed","provider":"Lusperbooks","version":"1.0","type":"link"}