{"product_id":"mass-communication-research-methods-four-volume-set-sage-benchmarks-in-social-research-methods-1st-ed","title":"Mass Communication Research Methods (Four-Volume Set) (Sage Benchmarks in Social Research Methods) (1ST ed.)","description":"\n\u003ctable align=\"center\" border=\"0\" cellpadding=\"2\" cellspacing=\"0\" width=\"100%\"\u003e\n\u003ctr\u003e\n\u003ctd class=\"productDetailSmallElements\"\u003e\n\u003cp\u003e\n\u003cstrong\u003eTable of Contents\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\tPART ONE: ASKING ALL THE RIGHT QUESTIONS \n\u003cbr\u003e Theory in Media Research - O. Boyd-Barrett \n\u003cbr\u003e The Complementarity of Qualitative and Quantitative Methodologies in Media and Communication Research - K.B. Jensen \n\u003cbr\u003e Media, Culture and Modern Times - G. Murdock \n\u003cbr\u003e Remarks on Administrative and Critical Communications Research - P.F. Lazarsfeld \n\u003cbr\u003e Media Sociology: The dominant paradigm - T. Gitlin \n\u003cbr\u003e Communication-Research - One Paradigm, or 4 - K.E. Rosengren \n\u003cbr\u003e The Three Paradigms of Mass Media Research in Mainstream Comunication Journals - W.J. Potter, R. Cooper and M. Dupagne \n\u003cbr\u003e The New Revisionism in Mass Communication Research: A reappraisal - J. Curran \n\u003cbr\u003e Asking the Right Questions - J.D. Halloran \n\u003cbr\u003e Cultural Compliance and Critical Media Studies - G. Philo and D. Miller \n\u003cbr\u003ePART TWO: RESEARCHING MEDIA INSTITUTIONS, ORGANIZATIONS, PROFESSIONALS AND PRODUCTION \n\u003cbr\u003e The History of Media Institutions \n\u003cbr\u003e Finding Data, Reading Patterns, Telling Stories: Issues in the historiography of television - J. Corner \n\u003cbr\u003e Problems and Possibilities in the Writing of Broadcasting History - A. Briggs \n\u003cbr\u003e Media Professionals and Media Production \n\u003cbr\u003e Participant Observation: Researching news production - S. Cottle \n\u003cbr\u003e The Research Method - P. Elliott \n\u003cbr\u003e News as Purposive Behaviour - H. Molotch and M. Lester \n\u003cbr\u003e The Sociology of News Production - M. Schudson \n\u003cbr\u003e Media Gate-keeping - P.J. Shoemaker \n\u003cbr\u003e Research Approaches: Research questions and methodological requirements - R.V. Ericson, P.M. Baranek and J.B.L. Chan \n\u003cbr\u003e New(s) Times: Towards a ′second wave′ of news ethnography - S. Cottle \n\u003cbr\u003e Holism, Communion and Conversion: Integrating media consumption and production research - D. Deacon \n\u003cbr\u003e Political economy \n\u003cbr\u003e The Political Economy of Communications - J. Wasko \n\u003cbr\u003e Communications policy research \n\u003cbr\u003e Facing In: Researchers and academia - S. Braman \n\u003cbr\u003e Media Policy Paradigm Shifts: Towards a new communications policy paradigm - J.van Cuilenburg and D. McQuail \n\u003cbr\u003ePART THREE: RESEARCHING MEDIA CONTENT AND REPRESENTATION \n\u003cbr\u003e Content Analysis \n\u003cbr\u003e Content Analysis - B. Gunter \n\u003cbr\u003e Ethnographic Content Analysis - D.L. Altheide \n\u003cbr\u003e Two Approaches to the Study of Advertisements - W. Leiss, S. Kline and S. Jhally \n\u003cbr\u003e Reading the News - R.V. Ericson, P.M. Baranek and J.B.L. Chan \n\u003cbr\u003e Semiotics and Discourse Analysis \n\u003cbr\u003e Semiotic Analysis - A.A. Berger \n\u003cbr\u003e ′Suit, tie and a touch of juju′ - the Ideological Construction of Africa: A critical discourse analysis of news on Africa in the British press - H.J. Brookes \n\u003cbr\u003e How to View Commercials - P. Rutherford \n\u003cbr\u003e Discourse Analysis - R. Gill \n\u003cbr\u003e Structural and Narrative Analysis \n\u003cbr\u003e Narrative and Genre - H. Newcomb \n\u003cbr\u003e Structural Analysis and Mass communication - O. Burgelin \n\u003cbr\u003e Introduction to the Structural Analysis of Narratives - R. Barthes \n\u003cbr\u003e Narrative Strategies in Television Science - R. Silverstone \n\u003cbr\u003e Re(de)fining Narrative Events: Examining television narrative structure - M.J. Porter, D.L. Larson, A. Harthcock and K.B. Nellis \n\u003cbr\u003e Framing analysis \n\u003cbr\u003e The Constructionist Approach to Framing: Bringing culture back in - B. Van Gorp \n\u003cbr\u003e The Framing Project: A bridging model for media research revisited - S.D. Reese \n\u003cbr\u003e Framing: Toward clarification of a fractured paradigm - R.M. Entman \n\u003cbr\u003e Cascading Activation: Contesting the White House′s frame after 9\/11 - R.M. Entman \n\u003cbr\u003e Getting Framed: The media shape Reality - C. Ryan \n\u003cbr\u003e The Power of a Frame: An analysis of newspaper coverage of tobacco issues - United States, 1985-1996 - C.L. Menashe and M. Siegel \n\u003cbr\u003e The Empirical Approach to the Study of Media Framing - J.W. Tankard \n\u003cbr\u003e Linguistic and rhetorical analysis \n\u003cbr\u003e An Integration of Corpus-based and genre-based Approaches to Text Analysis in EAP\/ESP: Countering criticisms against corpus-based methodologies - L. Flowerdew \n\u003cbr\u003e Corpus Linguistics and Critical Discourse Analysis: Examining the ideology of sleaze - D. Orpin \n\u003cbr\u003e Figures of Rhetoric in Advertising Language - E.F. McQuarrie and D.G. Mick \n\u003cbr\u003e From ′Politically Correct Councillors′ to ′Blairite Nonsense′ Discourses of ′political correctness′ in three British newspapers - S. Johnson, J. Culperer and S. Suhr \n\u003cbr\u003e Tampering with Nature: ′Nature′ and the ′natural′ in media coverage of genetics and biotechnology - A. Hansen \n\u003cbr\u003e The Meanings of ′Risk′ A view from corpus linguistics - C. Hamilton, S. Adolphs and Nerlich \n\u003cbr\u003e Visual analysis \n\u003cbr\u003e Analysing Visuals: Still and moving images - S. Cottle \n\u003cbr\u003e Rhetoric of the Image - R. Barthes \n\u003cbr\u003e The Determinations of News Photographs - S. Hall \n\u003cbr\u003e Building the World′s Visual Language: The increasing global importance of image banks in corporate media - D. Machin \n\u003cbr\u003e Taking television seriously: A sound and image bite analysis of presidential campaign coverage, 1992-2004 - E.P. Bucy and M.E. Grabe \n\u003cbr\u003ePART FOUR: RESEARCHING MEDIA AND COMMUNICATION IN SOCIETY, CONSUMPTION, AUDIENCES, POLITICS, PROBLEMS AND PLEASURES \n\u003cbr\u003e Five Traditions in Search of the Audience - K.B. Jensen and K.E. Rosengren \n\u003cbr\u003e The Challenge of Changing Audiences - Or, what is the Audience Researcher to do in the Age of the Internet? - S. Livingstone \n\u003cbr\u003e Audience and Readership Research - J. Kitzinger \n\u003cbr\u003e Survey Research \n\u003cbr\u003e Survey Research - P.J. Shoemaker and M.E. McCombs \n\u003cbr\u003e The BBC Internet study: General methodology - S. Reimers \n\u003cbr\u003e Focus Group Research \n\u003cbr\u003e The Focused Interview - R.K. Merton and P.L. Kendall \n\u003cbr\u003e The Methodology of Focus Groups: The importance of interaction between research participants - J. Kitzinger \n\u003cbr\u003e From Focus Groups to Editing Groups - a New Method of Reception Analysis - B. Macgregor and D.E. Morrison \n\u003cbr\u003e Rethinking the Focus Group in Media and Communications Research - P. Lunt and S. Livingstone \n\u003cbr\u003e Selected Key Models in Media Audience and Influence Research \n\u003cbr\u003e Cultivation Analysis \n\u003cbr\u003e Growing up with Television: The cultivation perspective - G. Gerbner, L. Gross, M. Morgan and N. Signorielli \n\u003cbr\u003e Agenda-setting \n\u003cbr\u003e The Agenda-setting Function of the Mass Media - M.E. McCombs and D.L. Shaw \n\u003cbr\u003e Reception Analysis \n\u003cbr\u003e Patterns of Involvement in Television Fiction: A comparative analysis - T. Liebes and E. Katz \n\u003cbr\u003e Uses \u0026amp; Gratifications \n\u003cbr\u003e Media Uses and Effects: A uses-and-gratifications perspective - A.M. Rubin \n\u003cbr\u003e Political and Public Opinion Influence \n\u003cbr\u003e The Media, Public Opinion and Political Action - H. Semetko \n\u003cbr\u003e Television, Public Opinion and the War in Iraq: The case of Britain - J. Lewis \n\u003cbr\u003e Effects of News Coverage on Policy Attention and Actions - A Closer Look into the Media-Policy Connection - I. Yanovitzky \n\u003cbr\u003e Constructionism \n\u003cbr\u003e The Rise and Fall of Social Problems: A public arenas model - S. Hilgartner and C.L. Bosk \n\u003cbr\u003e Media Discourse and Public Opinion on Nuclear Power: A constructionist approach - W.A. Gamson and A. Modigliani \n\u003cbr\u003ePART FIVE: DOING COMMUNICATION RESEARCH: SOURCES AND RESOURCES, THE RESEARCH PROCESS \n\u003cbr\u003e Using Data Archives for Secondary Analysis - C. Seale \n\u003cbr\u003e Dealing with Documentation - D. Deacon, M. Pickering, P. Golding and G. Murdock \n\u003cbr\u003e Mass Media Research and the Internet - R.D. Wimmer and J.R. Dominick \n\u003cbr\u003e Reaching Conclusions, Evaluating the Research, Writing the Report - I. Bertrand and P. Hughes. \n\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003ePublisher Marketing\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\tMass communication research is a sprawling and multidisciplinary field of research approaches and theories, drawing inspiration from a range of disciplines in the humanities and the social sciences, and even from such science disciplines such as mathematics, computing, and engineering. It continually develops and adapts to the changing nature and application of media technologies as well as changing political and social concerns with ′the media′. \n\u003cbr\u003e\n\u003cbr\u003eThis major work combines ′pure′ methods articles or discussions with a range of ′exemplary′ applications - within particular theoretical frameworks - of each particular method or approach. The content is divided into five sections: \n\u003cbr\u003e\n\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSection I: Asking the right questions \u003c\/li\u003e\n\u003cli\u003eSection II: Researching media institutions, organizations, professionals and production \u003c\/li\u003e\n\u003cli\u003eSection III: Researching media content and representation \u003c\/li\u003e\n\u003cli\u003eSection IV: Researching media and communication in society: consumption, audiences, politics, problems and pleasures \u003c\/li\u003e\n\u003cli\u003eSection V: Doing communication research\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cbr\u003e\n\n\u003cbr\u003e\n\u003cp\u003e\n\u003cstrong\u003eContributor Bio:\u003c\/strong\u003eHansen, Anders\u003cbr\u003e\n\t\t\t\t\t\t\t\tAnders Hansen is a lecturer in mass communications at the University of Leicester and is the Deputy Director of the Centre for Mass Communication Research at this institution. . He has over twenty years of experience in media and communications research with his main research interests include science and health communication, media and the environment, news management and journalistic practices, media\/new media activism, media roles in relation to education policy and professional status, and the roles of news and other media (including advertising) in representing and influencing political and social issues. He has published widely in journals and books and regularly referees articles for academic journals such as Cambridge Journal of Education; The European Journal of Communication; Public Understanding of Science; New Genetics and Society; Environment and History; Journalism: Theory, Practice and Criticism; The Communication Review; Political Studies; Health Education Research; Addiction Research and Theory; The British Medical Journal.\u003cbr\u003e\u003cbr\u003e\n\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n","brand":"Sage Publications Ltd","offers":[{"title":"Default Title","offer_id":51502558707990,"sku":"9781412930048","price":1568.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0857\/9910\/8886\/files\/9781412930048.jpg?v=1783310335","url":"https:\/\/lusper.myshopify.com\/products\/mass-communication-research-methods-four-volume-set-sage-benchmarks-in-social-research-methods-1st-ed","provider":"Lusperbooks","version":"1.0","type":"link"}