{"product_id":"marketing-strategy-sage-library-in-marketing-1st-ed","title":"Marketing Strategy (Sage Library in Marketing) (1ST ed.)","description":"\n\u003ctable align=\"center\" border=\"0\" cellpadding=\"2\" cellspacing=\"0\" width=\"100%\"\u003e\n\u003ctr\u003e\n\u003ctd class=\"productDetailSmallElements\"\u003e\n\u003cp\u003e\n\u003cstrong\u003eTable of Contents\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\tVOLUME 1: MARKETING STRATEGY′S CONCEPTUAL FOUNDATIONS: MARKET ORIENTATION, THE CORNERSTONE OF STRATEGIC MARKETING THOUGHT \n\u003cbr\u003eWhat is Marketing? The Marketing Concept and Market Orientation \n\u003cbr\u003eI. The Marketing Concept: Early History \n\u003cbr\u003e Making the Marketing Concept Work - A.P. Felton \n\u003cbr\u003e The Marketing Concept: What it is and what it is not - F. Houston \n\u003cbr\u003eII. Marketing-Driven Strategy: From Marketing Concept to Market Orientation \n\u003cbr\u003e A Synthesis of Contemporary Market Orientation Perspectives - B.A. Lafferty and G.T.M. Hult \n\u003cbr\u003e Multiple Perspectives on Market Orientation′s Domain Specification: Implications for theory development and knowledge accumulation - J.W. Cadogan \n\u003cbr\u003eMarket Orientation, the Cornerstone of Strategic Marketing Thought \n\u003cbr\u003eIII. Market-Orientation and Strategy Response \n\u003cbr\u003e Competitive Strategy in the Market-Focused Business - S.F. Slater and J.C. Narver \n\u003cbr\u003e Market Orientation and the Marketing Strategy Process - R. Tadepelli and R.A. Avila \n\u003cbr\u003e Market Orientation and Market Strategy Profiling: An empirical test of environment-behavior-action coalignment and its performance implications - C.B. Dobni and G. Luffman \n\u003cbr\u003eIV. Market-Orientation and Strategic Type \n\u003cbr\u003e Strategic Types, Market Orientation, and the Balance between Adaptability an Adaptation - B.A. Lukas \n\u003cbr\u003e The Effects of Strategy Type on the Market Orientation-Performance Relationship - K. Matsuno and J.T. Mentzer \n\u003cbr\u003eV. Market-Oriented Strategies: Meta Analyses \n\u003cbr\u003e A Meta-Analysis of the Relationship between Market Orientation and Business Performance: Evidence from five continents - C.R. Cano, F.A. Carrillat and F. Jaramillo \n\u003cbr\u003e Market Orientation and Performance: A meta-analysis and cross-national comparisons - P.D. Ellis \n\u003cbr\u003eNew Perspective on Market Orientation \n\u003cbr\u003eVI. Market-Driven Versus Market Driving \n\u003cbr\u003e Market-Driven Versus Driving Markets - B. Jaworski, A.K. Kohli and A. Sahay \n\u003cbr\u003e From Market Driven to Market Driving - N.L. Kumar, L. Scheer and P. Kotler \n\u003cbr\u003eVII. Market Orientation and Other Strategic Orientations \n\u003cbr\u003e Market Orientation and Organizational Performance: Is innovation a missing link - J.K. Han, N. Kim and R.J. Srivastava \n\u003cbr\u003e Does Market Orientation Matter? A test of the relationship between positional advantages and performance - G.T.M. Hult, and D.J. Ketchen, Jr. \n\u003cbr\u003eVIII. Developing a Market Orientation \n\u003cbr\u003e Developing a Market Orientation: An organizational strategy perspective - R.W. Ruekert \n\u003cbr\u003e Barriers to Developing Market Orientation - L.C. Harris \n\u003cbr\u003e Factors Facilitating and Impeding the Development of Export Market-Oriented Behavior: A study of Hong Kong manufacturing exporters - J.W. Cadogan, C.C. Cui, R.E. Morgan and V.M. Story \n\u003cbr\u003eVOLUME 2: MARKETING STRATEGY PROCESSES AND TOOLS \n\u003cbr\u003eStrategic Marketing Planning \n\u003cbr\u003eI. Marketing Strategy and Planning \n\u003cbr\u003e An Understanding of Marketing Strategy - G.E. Greenley \n\u003cbr\u003e The Anatomy of Strategic Marketing Planning - D. Brownlie \n\u003cbr\u003e An Overview of Marketing Strategy and Planning - George M. Zinkhan and Arun Pereira \n\u003cbr\u003eII. Models of the Marketing Strategy Process \n\u003cbr\u003e Organisational Context and Behavioural Problems as Determinants of the Effectiveness of the Strategic Marketing Planning Process - N.F. Piercy and N.A. Morgan \n\u003cbr\u003e Governance Value Analysis and Marketing Strategy - M. Ghosh and G. John \n\u003cbr\u003eIII. Strategy Initiation and Formation \n\u003cbr\u003e Tracing Emergent Processes in Marketing Strategy Formation - M.D. Hutt, P.H. Reingen and J.R. Ronchetto, Jr. \n\u003cbr\u003e Initiating Strategic Planning - L.C. Harris and E. Ogbonna \n\u003cbr\u003eIV. Strategic Resources and Marketing Capabilities \n\u003cbr\u003e The Capabilities and Performance Advantages of Market-Driven Firms - D.W. Vorhies, M. Harker and C.P. Rao \n\u003cbr\u003e Market-Focused Resources, Competitive Positioning and Firm Performance - G. Hooley, G. Greenley, J. Fahy and J. Cadogan \n\u003cbr\u003e Organizational Antecedents of Second-Order Competencies - E. Danneels \n\u003cbr\u003eAnalyzing Market Opportunities, Market Evolution and Portfolio Tools \n\u003cbr\u003eV. Strategic Marketing Environment \n\u003cbr\u003e Strategic Windows - D.F. Abell \n\u003cbr\u003e Controlling the Uncontrollable: Managing your market environment - P.R.T. Varadarajan, T. Clark and W.M. Pride \n\u003cbr\u003e Generating Competitive Intelligence in Organizations - B.J. Jaworski, D.J. MacInnis and A.K. Kohli \n\u003cbr\u003eVI. The Product Life Cycle and Product Portfolio \n\u003cbr\u003e The Lifecycle Concept Revisited: Aid of albatross - G.J. Hooley \n\u003cbr\u003e Portfolio Analysis and the Product Life Cycle - H.C. Barksdale, and C.E. Harris, Jr. \n\u003cbr\u003e Determining the Appropriate Depth and Breadth of a Firm′s Product Portfolio - R. Bordley \n\u003cbr\u003eVIII. Segmentation \n\u003cbr\u003e Product Differentiation and Market Segmentation as Alternative Marketing Strategies - W.R. Smith \n\u003cbr\u003e Benefit Segmentation: A useful tool for financial investment services - T.Z. Chang and S-J. Chen \n\u003cbr\u003e Development of a Taxonomy of Strategic Market Segmentation: A framework for bridging the implementation gap between normative segmentation and business practice - K. Sausen, T. Tomczak and A. Herrmann \n\u003cbr\u003eVOLUME 3: MARKETING-MIX STRATEGIES - PRODUCT STRATEGY AND PROMOTION STRATEGY \n\u003cbr\u003eProduct Strategy \n\u003cbr\u003eI. Product Line Strategy \n\u003cbr\u003e Proactive and Reactive Product Line Strategies: Asymmetries between market leaders and followers - V. Shankar \n\u003cbr\u003e Consumer Attitude toward Brand Extensions: An integrative model and research propositions - S. Czellar \n\u003cbr\u003eII. New Product Strategy \n\u003cbr\u003e New Products: The factors that drive success - R.G. Cooper \n\u003cbr\u003e Organizing for Radical Product Innovation: The overlooked role of willingness to cannibalize - R.K. Chandy and G.J. Tellis \n\u003cbr\u003eIII. Order of Market Entry \n\u003cbr\u003e First to Market, First to Fail? Real Causes of Enduring Market Leadership - G.J. Tellis and P.N. Golder \n\u003cbr\u003e Pioneers and Followers: Competitive tactics, environment, and firm growth - J.G. Covin, D.P. Slevin and M.B. Helley \n\u003cbr\u003eBrand and Service Strategy \n\u003cbr\u003eIV. Brand Strategy \n\u003cbr\u003e Building Customer-Based Brand Equity - K.L. Keller \n\u003cbr\u003e Strategic Brand Concept and Brand Architecture Strategy - A Proposed Model - A. Strebinger \n\u003cbr\u003e Measuring and Managing the Essence of a Brand Personality - J. van Rekom, G. Jacobs and P.W.J. Verlegh \n\u003cbr\u003eV. Service Strategy \n\u003cbr\u003e Service Strategies within the Manufacturing Sector: Benefits, costs and partnership - V. Mathieu \n\u003cbr\u003e Six Strategies for Competing through Service: An agenda for future research - R.N. Bolton, D. Grewal and M. Levy \n\u003cbr\u003e A Conceptual Framework for the Development of a Service Delivery Strategy for Industrial Systems and Products - R. Kumar and U. Kumar \n\u003cbr\u003eVI. Services Dominant Logic and Branding \n\u003cbr\u003e From Goods to Service(s): Divergences and Convergences of Logics - S.L. Vargo and R.F. Lusch \n\u003cbr\u003e The Service Brand and the Service-Dominant Logic: Missing fundamental premise or the need for stronger theory? - R.J. Brodie, M.S. Glynn and V. Little \n\u003cbr\u003eVII. Strategic Implications of Service Quality \n\u003cbr\u003e Communication and Control Processes in the Delivery of Service Quality - V.A. Zeithaml \n\u003cbr\u003e Service Quality, Profitability, and the Economic Worth of Customers: What we know and what we need to learn - V.A. Zeithaml \n\u003cbr\u003ePromotion Strategy \n\u003cbr\u003eVIII Advertising Strategy \n\u003cbr\u003e Creative Strategy: A management perspective - C.F. Frazer \n\u003cbr\u003e Market Valuation Models of the Effect of Advertising and Promotional Spending: A review and meta-analysis - M.P. Conchar, M.R. Crask and G.M. Zinkhan \n\u003cbr\u003e Internet Advertising Strategy Alignment - M-C. Boudreau and R.T. Watson \n\u003cbr\u003eIX. Sales Promotion \n\u003cbr\u003e Sales Promotions as Strategic Communication: The case of Singapore - C.W. Lee \n\u003cbr\u003e The Effect of Sales Promotion on Post-Promotion Brand Preference: A meta-analysis - D. DelVecchio, D.H. Henard and T.H. Freling \n\u003cbr\u003e A Strategic Perspective on Sales Promotions - B. Gelb, D. Andrews and S.K. Lam \n\u003cbr\u003eX. The Strategic Role of Sales \n\u003cbr\u003e Marketing and Sales: Strategic alignment and functional implementation - W.M. Strahle, R.L. Spiro and F. Acito \n\u003cbr\u003e The Role of Strategic Selling in the Company Turnaround Process - M. Harker and D. Harker \n\u003cbr\u003e The Strategic Role of the Salesforce in Developing Customer Satisfaction across the Relationship Lifecycle - S.D. Jap \n\u003cbr\u003eVOLUME 4: MARKETING-MIX STRATEGIES - DISTRIBUTION STRATEGY AND PRICING STRATEGY \n\u003cbr\u003eDistribution Strategy \n\u003cbr\u003eI. Organization and Management Issues \n\u003cbr\u003e Make-or-Buy Decisions - E. Anderson and B.A. Weitz \n\u003cbr\u003e Organizing and Managing Channels of Distribution - G.L. Frazier \n\u003cbr\u003eII. Channel Dynamics, Cooperation and Conflict \n\u003cbr\u003e Strategic Integration in Industrial Distribution Channels: Managing the Interfirm Relationship as a Strategic Asset - J.L. Johnson \n\u003cbr\u003e Multichannel Marketing: Mindset and program development - B.D. Weinberg, S. Parise and P.J. Guinan \n\u003cbr\u003e Satisfaction in International Marketing Channels: A local channel member perspective - C. Schmitz and T. Wagner \n\u003cbr\u003eIII. Retail Strategy \n\u003cbr\u003e A Distribution Services Approach for Developing Effective Competitive Strategies against ′′Big Box′′ Retailers - C.S. Barber and B.C. Tietje \n\u003cbr\u003e Building and Sustaining Profitable Customer Loyalty for the 21st Century - V. Kumar and D. Shah \n\u003cbr\u003e A Guide to Developing and Managing a Well-Integrated Multi-Channel Retail Strategy - B. Berman and S. Thelen \n\u003cbr\u003eIV. Relationship Strategy \n\u003cbr\u003e Conceptualising Business Relationships - A. Dubois and H. Håkansson \n\u003cbr\u003e Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality - T. Hennig-Thurau, K.P. Gwinner and D.D. Gremler \n\u003cbr\u003e Interfirm Monitoring, Social Contracts, and Relationship Outcomes - J.B. Heide, K.H. Wathne and A.I. Rokkan \n\u003cbr\u003ePricing Strategy \n\u003cbr\u003eV. Pricing Theory and Practice \n\u003cbr\u003e Industrial Pricing: Theory and managerial practice - P.M. Noble and T.S. Gruca \n\u003cbr\u003e Pricing Decisions and the Neoclassical Theory of the Firm - M.R. Lucas \n\u003cbr\u003e Towards Value-Based Pricing-an Integrative Framework for Decision Making - A. Hinterhuber \n\u003cbr\u003eVI. The Strategic Role of Price \n\u003cbr\u003e Buyers′ Subjective Perceptions of Price - K. Monroe \n\u003cbr\u003e Image Communicated by the Use of 99 Endings in Advertised Prices - R.M. Schindler and T.M. Kibarian \n\u003cbr\u003e The Price-Perceived Quality Relationship: A meta-analytic review and assessment of its determinants - F. Völckner and J. Hofmann \n\u003cbr\u003eVII. Pricing Strategy \n\u003cbr\u003e An Empirical Analysis of Determinants of Retailer Pricing Strategy - V. Shankar and R.N. Bolton \n\u003cbr\u003e Intraorganizational Influences on Business-to-Business Pricing Strategies: A political economy perspective - R.A. Lancioni \n\u003cbr\u003e Successful New Product Pricing Practices: A contingency approach - P. Ingenbleek, M. Debruyne, R.T. Frambach and T.M.M. Verhallen \n\u003cbr\u003eVOLUME 5: MARKETING STRATEGY ORGANIZATION AND IMPLEMENTATION \n\u003cbr\u003eI. The Organization of Marketing Activities \n\u003cbr\u003e The Organization of Marketing Activities: A contingency theory of structure and performance - R.W. Ruekert, O.C. Walker, Jr. and K.J. Roering \n\u003cbr\u003e Organizing Marketing in Industrial High-Tech Firms: The role of internal marketing relationships - K. Möller and A. Rajala \n\u003cbr\u003eII. Strategy-Environment-Fit \n\u003cbr\u003e Strategic Types, Distinctive Marketing Competencies and Organizational Performance: A multiple measures-based study - J.S. Conant, M.P. Mokwa and P.R. Varadarajan \n\u003cbr\u003e The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, and Strategic Behavior - E.M. Olson, S.F. Slater, and G.T.M. Hult \n\u003cbr\u003eIII. Interfunctional Conflict and Power \n\u003cbr\u003e Dysfunctional Behavior and Management Control: An empirical study of marketing managers - B.J. Jaworski, S.M. Young \n\u003cbr\u003e The Quality and Effectiveness of Marketing Strategy: Effects of functional and dysfunctional conflict in intraorganizational relationships - A. Menon, S.G. Bharadwaj and R. Howell \n\u003cbr\u003e Marketing′s Influence Tactics in New Product Development: A study of high technology firms in China - K. Atuahene-Gima and H. Li \n\u003cbr\u003eIV. Functional Alignment \/ Integration \n\u003cbr\u003e Shared Organizational Values: Measurement and impact upon strategic marketing implementation - G.J. Badovick and S.E. Beatty \n\u003cbr\u003e Should Marketing be Cross-Functional? Conceptual Development and International Empirical Evidence - H. Krohmer, C. Homburg and J.P. Workman \n\u003cbr\u003e Differential Effects of the Primary Forms of Cross Functional Integration on Product Development Cycle Time - J.D. Sherman, W.E. Souder and S.A. Jenssen \n\u003cbr\u003eV. Strategic Flexibility \n\u003cbr\u003e Capabilities for Strategic Flexibility: A cognitive content framework - I.A. Combe and G.E. Greenley \n\u003cbr\u003e Market Orientation, Strategic Flexibility, and Performance: Implications for service providers - R.G. Javalgi, T.W. Whipple, A.K. Ghosh and R.B. Young \n\u003cbr\u003e Strategic Flexibility, Rigidity and Barriers to the Development of Absorptive Capacity in Business Markets: Themes and research perspectives - P. Matthyssens, P. Pauwels and K. Vandenbempt \n\u003cbr\u003eVII. Implementation \n\u003cbr\u003e Managing Marketing Implementation - T.V. Bonoma and V.L. Crittenden \n\u003cbr\u003e Marketing Strategy Development Styles, Implementation Capability, and Firm Performance: Investigating the curvilinear impact of multiple strategy-making styles - J.C. White, J.S. Conant and R. Echambadi \n\u003cbr\u003e In Pursuit of the \"Ideal Approach\" to Successful Marketing Strategy Implementation - E.R. Thorpe and R.E. Morgan \n\u003cbr\u003eVI. Internal Marketing Strategies \n\u003cbr\u003e Broadening the Market Orientation: An added focus on internal customers - I. Mohr-Jackson \n\u003cbr\u003e The Impact of Internal Marketing Efforts in Distribution Service Operations - S.B. Keller, D.F. Lynch, A.E. Ellinger, J. Ozment and R. Calantone \n\u003cbr\u003e The Notion of Internal Market Orientation and Employee Job Satisfaction: Some preliminary evidence - S. Gounaris \n\u003cbr\u003eVOLUME 6: EVOLVING AND EMERGING ISSUES IN MARKETING STRATEGY \n\u003cbr\u003eI. Marketing Productivity \n\u003cbr\u003e Marketing Productivity: Issues and analysis - J.N. Sheth and R.S. Sisodia \n\u003cbr\u003e Marketing Productivity, Marketing Audits, and Systems for Marketing Performance Assessment: Integrating multiple perspectives - N.A. Morgan, B.H. Clark and R. Gooner \n\u003cbr\u003eII. Marketing Metrics \n\u003cbr\u003e Return on Marketing: Using customer equity to focus marketing strategy - Roland T. Rust, Katherine N. Lemon and Valerie A. Zeithaml \n\u003cbr\u003e Measurement of Return on Marketing Investment: A conceptual framework and the future of marketing metrics - S.H. Seggie, E. Cavusgil and S.E. Phelan \n\u003cbr\u003eIII. Global Marketing Strategy \n\u003cbr\u003e Strategic Global Marketing: Lessons from the Japanese - S. Jatusripitak, L. Fahey and P. Kotler \n\u003cbr\u003e A Framework for Analysis of Strategy Development in Globalizing Markets - C.A. Solberg. \n\u003cbr\u003e Development of Archetypes of International Marketing Strategy - L.K.S. Lim, F. Acito and A. Rusetski \n\u003cbr\u003eIV. Alliances \n\u003cbr\u003e Understanding Alliances: A Review of international aspects in strategic marketing - J.D. Townsend \n\u003cbr\u003e Requirements for Successful Marketing Alliances - M.K. Rich \n\u003cbr\u003e How to Manage a Portfolio of Alliances - W.H. Hoffman \n\u003cbr\u003eV. Networks \n\u003cbr\u003e Conceptualization of Strategy in Business Networks: An assessment - T-Y. Eng \n\u003cbr\u003e Networks and Competitive Advantage: A synthesis and extension - K.G. Pillai \n\u003cbr\u003e Strategic Marketing Plans and Collaborative Networks - M.F. Neves \n\u003cbr\u003eVI. Corporate Social Responsibility \n\u003cbr\u003e The Boundaries of Strategic Corporate Social Responsibility - G.P. Lantos \n\u003cbr\u003e Doing Better at Doing Good: When, why and how consumers respond to corporate social initiatives - C.B. Bhattacharya and A. Sen \n\u003cbr\u003eVII. E-Marketing \n\u003cbr\u003e Marketing Strategy and the Internet: An organizing framework - P.R. Varadarajan and M.S. Yadav \n\u003cbr\u003e Introducing E-MARKPLAN: A practical methodology to plan e-Marketing activities - S. Krishnamurthy \n\u003cbr\u003e Is e-Marketing Coming of Age? An Examination of the Penetration of e-Marketing and Firm Performance - R.J. Brodie, H. Winklhofer, N.E. Coviello and W.J. Johnston \n\u003cbr\u003eVIII. Marketing Strategy Theory and Research in the New Millennia \n\u003cbr\u003e Marketing Strategy: An assessment of the state of the field and outlook - P.R. Varadarajan and S. Jayachandran \n\u003cbr\u003e Charting New Directions for Marketing - G.S. Day and D.B. Montgomery \n\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003ePublisher Marketing\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\tIn marketing, globally, new challenges are emerging which strategic marketers must face. Researchers are driven to understand and explain the marketing strategy landscape, and to develop tools and instruments that can help marketers shape, implement, and control marketing strategies. This concentration on marketing strategy issues by marketing academics, and the resulting escalation in articles published, means that interested readers approaching the literature are faced with a monumental task. The sheer scale of the literature is the problem: it is too diverse, too fragmented, too vast. \n\u003cbr\u003e\n\u003cbr\u003e\n\u003cstrong\u003eMarketing Strategy \u003c\/strong\u003esets about correcting this problem. First, the volumes impose an order on the burgeoning marketing strategy literature. In doing so, core thematic topics, and new and emerging areas of interest are represented, and the resulting structure of the major work reflects the new emerging marketing strategy landscape. Second, the volumes contain articles that provide a balanced perspective on the topics covered and allow readers to see how the various aspects of marketing strategy are all interconnected. \n\u003cbr\u003e\n\u003cbr\u003eVolume 1: Marketing Strategy′s Conceptual Foundations: Market Orientation, the Cornerstone of Strategic Marketing Thought \n\u003cbr\u003eVolume 2: Marketing Strategy Processes and Tools \n\u003cbr\u003eVolume 3: Marketing-Mix Strategies - Product Strategy and Promotion Strategy \n\u003cbr\u003eVolume 4: Marketing-Mix Strategies - Distribution Strategy and Pricing Strategy \n\u003cbr\u003eVolume 5: Marketing Strategy Organization, Implementation and Control \n\u003cbr\u003eVolume 6: Evolving and Emerging Issues in Marketing Strategy \n\u003cbr\u003e\n\u003cbr\u003eThis reference collection presents an up-to date picture of marketing strategy, one that reflects the historical origins and evolution of marketing strategy thought, and current and emerging themes within the marketing strategy literature.\u003cbr\u003e\u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\n\u003cstrong\u003eReview Citations:\u003c\/strong\u003e\n\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan class=\"italic\"\u003eReference and Research Bk News\u003c\/span\u003e 08\/01\/2009 pg. 119 (EAN 9781848601178, Hardcover)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cbr\u003e\n\u003cp\u003e\n\u003cstrong\u003eContributor Bio:\u003c\/strong\u003eCadogan, John\u003cbr\u003e\n\t\t\t\t\t\t\t\tJohn W. Cadogan is Chair of Marketing at Loughborough University Business School, UK. He researches issues in marketing strategy, international marketing and sales, and has published in the Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Business Research, Journal of International Business Studies, Industrial Marketing Management, Journal of Marketing Management, Journal of Strategic Marketing, International Marketing Review and the European Journal of Marketing, amongst others. He is Co-Editor of the International Marketing Review, and sits on the editorial review boards of Industrial Marketing Management and Business Research (BuR). His research has been recognized with various prizes and awards, including several \"best paper\" awards presented by professional associations such the UK Academy of Marketing, the European Marketing Academy, and the Australia New Zealand Marketing Academy. He was also a recipient of a Chartered Institute of Marketing Award for Meritorious Research in 2000, a highly commended paper award from the journal Managing Service Quality in 2002, and the 2004 Douglas C. Mackay Outstanding Paper Award in International Entrepreneurship by the Canadian Journal of Administrative Sciences.\u003cbr\u003e\u003cbr\u003e\n\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n","brand":"Sage Publications Ltd","offers":[{"title":"Default Title","offer_id":51502563033366,"sku":"9781848601178","price":2092.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0857\/9910\/8886\/files\/9781848601178.jpg?v=1783310446","url":"https:\/\/lusper.myshopify.com\/products\/marketing-strategy-sage-library-in-marketing-1st-ed","provider":"Lusperbooks","version":"1.0","type":"link"}