{"product_id":"malort-the-redemption-of-a-revered-and-reviled-spirit","title":"Malort: The Redemption of a Revered and Reviled Spirit","description":"\u003ctable align=\"center\" border=\"0\" cellpadding=\"2\" cellspacing=\"0\" width=\"100%\"\u003e\n\u003ctr\u003e\n\u003ctd class=\"productDetailSmallElements\"\u003e\n\u003cp\u003e\n\u003cstrong\u003eBiographical Note\u003c\/strong\u003e:\u003cbr\u003e\n\u003cb\u003eJosh Noel\u003c\/b\u003e is the author of \n\u003ci\u003eBarrel-Aged Stout and Selling Out\u003c\/i\u003e. He wrote about beer and travel for the \n\u003ci\u003eChicago Tribune\u003c\/i\u003e for over a decade; he has also contributed to \n\u003ci\u003eThis American Life \u003c\/i\u003eand to the \n\u003ci\u003eNew York Times \u003c\/i\u003eand other publications. He has become one of the nation's most recognizable beer journalists, winning multiple awards from the North American Guild of Beer Writers. He lives in Chicago with his wife and children.\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eTable of Contents\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\tPrologue \n\u003cbr\u003e\n\u003cb\u003ePart I: 1966-1999 \u003c\/b\u003e\n\u003cbr\u003e 1. George and Pat \n\u003cbr\u003e 2. A Year and a Day \n\u003cbr\u003e 3. The Horny-Handed Male Artisan \n\u003cbr\u003e 4. Pat and George \n\u003cbr\u003e 5. Just Be Patient \n\u003cbr\u003e 6. They Found It in Each Other \n\u003cbr\u003e\n\u003cb\u003ePart II: 2000-2011 \u003c\/b\u003e\n\u003cbr\u003e 7. The Shift Quietly Began \n\u003cbr\u003e 8. What the Fuck Was That? \n\u003cbr\u003e 9. I Have Heard It Described as \"If You Drank Water Out of an Ash Tray\" \n\u003cbr\u003e 10. The Owner of Jeppson's Malört Walks into a Bar . . . \n\u003cbr\u003e 11. Pat and Peter \n\u003cbr\u003e 12. Peter and Chris \n\u003cbr\u003e\n\u003cb\u003ePart III: 2012-2018 \u003c\/b\u003e\n\u003cbr\u003e 13. Sam \n\u003cbr\u003e 14. I Hope He Is Watching Us \n\u003cbr\u003e 15. What If We Made Our Own Malört? \n\u003cbr\u003e 16. Move Over Malört \n\u003cbr\u003e 17. Pat and Sam \n\u003cbr\u003e 18. And Now It's Gone \n\u003cbr\u003e\n\u003cb\u003eEpilogue \u003c\/b\u003e\n\u003cbr\u003e Sources \n\u003cbr\u003e Acknowledgments \n\u003cbr\u003e Index\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eReview Quotes\u003c\/strong\u003e:\u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e \"Having tried Malört and having read Josh Noel's book about Malört, I can state with confidence that I prefer the book. This is \u003cb\u003ea wonderful story, told with style, smarts, and good humor\u003c\/b\u003e. Drink up!\" --\u003cb\u003eJonathan Eig\u003c\/b\u003e, author of Pulitzer Prize winner \u003ci\u003eKing: A Life\u003c\/i\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e \"This quirky, enlightening, unexpectedly poignant book isn't only for aficionados of the offbeat Chicago liquor, but fans of stubborn underdogs everywhere.\" -- \n\u003cb\u003e\u003ci\u003eThe Wall Street Journal\u003c\/i\u003e\u003c\/b\u003e\n\u003cp\u003e\u003c\/p\u003e \"If you're a lover of spirits, Josh Noel's book is an essential read for 2024 as it will lead you to more deeply appreciate the assault on taste buds that is Jeppson's Malört.\" -- \n\u003cb\u003e\u003ci\u003eDrink Hacker\u003c\/i\u003e\u003c\/b\u003e\n\u003cp\u003e\u003c\/p\u003e \"Beer writer and author Josh Noel's new book sets out to do the impossible: make you feel grateful if you've ever taken a shot of Jeppson's Malört, and make you feel left out if you haven't.\" -- \n\u003ci\u003e\u003cb\u003eBon Appétit\u003c\/b\u003e\u003c\/i\u003e\n\u003cp\u003e\u003c\/p\u003e \"This approachable and dramatized narrative will enthrall readers with its character-rich universe set along the vibrant streets, bars, and lakefronts of Chicago, all in the name of a polarizing drink\" \n\u003ci\u003e\u003cb\u003e-- Booklist\u003c\/b\u003e\u003c\/i\u003e\n\u003cp\u003e\u003c\/p\u003e \"[ \n\u003ci\u003eMalört\u003c\/i\u003e] tells the stories of the people behind the brand, the ones who kept it alive despite many challenges and available off-ramps throughout its history.\" -- \n\u003ci\u003e\u003cb\u003eBlock Club Chicago\u003c\/b\u003e\u003c\/i\u003e\n\u003cp\u003e\u003c\/p\u003e \"[ \n\u003ci\u003eMalört\u003c\/i\u003e] is about the history and legacy of Malört--it's an immigrant story, a business story, and even a love story.\" -- \n\u003ci\u003e\u003cb\u003eChicago Reader\u003c\/b\u003e\u003c\/i\u003e\n\u003cp\u003e\u003c\/p\u003e \"An inherently fascinating read from start to finish, \n\u003ci\u003eMalört\u003c\/i\u003e isn't only the history of a distinctive liquor, it is the exploration of evolving modern tastes and cultural shifts.\" -- \n\u003cb\u003e\u003ci\u003eMidwest Book Review\u003c\/i\u003e\u003c\/b\u003e\n\u003cp\u003e\u003c\/p\u003e \"A Chicago-specific cult favorite among bartenders meets a wider audience in \n\u003ci\u003eMalört\u003c\/i\u003e, an entertaining, well-reported, unlikely success tale.\" \n\u003ci\u003e\u003cb\u003e-- Foreword Reviews\u003c\/b\u003e\u003c\/i\u003e\n\u003cp\u003e\u003c\/p\u003e \"Malört may seem like a liquor only Chicago could love, but Josh Noel has given us reason to think twice. \n\u003ci\u003eMalört\u003c\/i\u003e is \n\u003cb\u003ea page-turning tale\u003c\/b\u003e, equal parts cultural history, business case study--and yes, even a love story.\" -- \n\u003cb\u003eClay Risen\u003c\/b\u003e, author of \n\u003ci\u003eAmerican Whiskey, Bourbon \u0026amp; Rye\u003c\/i\u003e\n\u003cp\u003e\u003c\/p\u003e \"Josh Noel has taken one of the great punch lines of the liquor industry, the love-it-or-hate-it spirit of all time, and weaved \n\u003cb\u003ean improbably engrossing tale\u003c\/b\u003e filled with engaging characters, unpredictable reversals of fortune, stubborn local allegiances, and national movements. If every bottle on the back bar tells a story, \n\u003ci\u003eMalört\u003c\/i\u003e's is a picaresque page-turner.\" -- \n\u003cb\u003eRobert Simonson\u003c\/b\u003e, author of \n\u003ci\u003eA Proper Drink\u003c\/i\u003e\n\u003cp\u003e\u003c\/p\u003e \"Josh Noel \n\u003cb\u003euntangles years of bitter and mysterious lore surrounding Chicago's liquid rite of passage\u003c\/b\u003e, answering so many questions along the way. Barflies, history buffs, and fans of an underdog story will appreciate the strange path this polarizing spirit took to prominence. A book for two-fisted readers!\" -- \n\u003cb\u003eCharles Joly\u003c\/b\u003e, mixologist and bartending entrepreneur \n\u003cp\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003ePublisher Marketing\u003c\/strong\u003e:\u003cbr\u003e\n\u003cp\u003e\u003cb\u003e\"As I am someone who has grown to actually like Malört, you may doubt my taste. But Josh Noel's exploration of this most maligned spirit is funny, fascinating, and surprisingly delicious.\" --John Hodgman, comedian and author of \u003c\/b\u003e\u003ci\u003e\u003cb\u003eMedallion Status\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cb\u003eA Top 4 Finalist for the Tales of the Cocktail Spirited Award for Best New Book on Drinks Culture, History, or Spirits\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eShort-Listed by the \u003c\/b\u003e\u003ci\u003e\u003cb\u003eChicago Review of Books\u003c\/b\u003e\u003c\/i\u003e\u003cb\u003e for Nonfiction Book of the Year 2025\u003c\/b\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e​ \u003cb\u003eMalört may be the worst thing you'll ever taste.\u003c\/b\u003e\u003cbr\u003eKnown primarily for its intense bitterness, the infamous Chicago liqueur has been compared to \"a forest fire, if the forest was made of earwax.\" Yet lurking in the horror and the mockery lies the truth of Malört: we keep going back for more. For nearly a hundred years, we've gone back.\u003cbr\u003eJeppson's Malört could have died a hundred deaths in that time. Its survival wasn't always a given. It also was no accident. There was one man's dogged persistence. One woman's patience and dedication. There were cultural shifts and fortunate timing that helped transform a drink rooted in centuries-old Swedish tradition into the American sensation it is today.\u003cbr\u003e\u003ci\u003eMalört\u003c\/i\u003e is a story of love, relationships, and how one generation finds meaning where generations before did not. Such transformations happen in art, in history, and in food, and it happened to Jeppson's Malört.\u003cbr\u003eAuthor and beer expert Josh Noel unpacks a uniquely American tale, equal parts culture, business, and personal relationships--involving secret love, federal prison, a David vs. Goliath court battle, and, ultimately, the 2018 sale of Jeppson's Malört, which made Pat Gabelick, a 75-year-old Chicago woman who spent much of her life as a legal secretary, into an unlikely millionaire.\u003cbr\u003e\u003ci\u003e\u003cb\u003eMalört\u003c\/b\u003e\u003c\/i\u003e\u003cb\u003e isn't just the story of one brazen liquor--it is the story of modern tastes and cultural shifts.\u003c\/b\u003e\u003cbr\u003e \u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\n\u003cp\u003e\n\u003cstrong\u003eReview Citations:\u003c\/strong\u003e\n\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan class=\"italic\"\u003eBooklist\u003c\/span\u003e 08\/01\/2024 pg. 19 (EAN 9780914091677, Paperback)\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"italic\"\u003eForeword\u003c\/span\u003e 08\/14\/2024 (EAN 9780914091677, Paperback)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cbr\u003e\n\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Noel, Josh\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Chicago Review Press\u003cbr\u003e\u003cb\u003eBinding:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePub Date:\u003c\/b\u003e 2024-09-03\u003cbr\u003e\u003cb\u003eBISAC:\u003c\/b\u003e Cooking|Beverages|Alcoholic- General|Cooking|Regional \u0026amp; Cultural|American - Middle Western States|History|United States|State \u0026amp; Local - Midwest(IA,IL,IN,KS,MI,MN,MO,ND,NE,OH,SD,WI\u003cbr\u003e\u003cb\u003eSubjects:\u003c\/b\u003e Liqueurs|History\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.1 lbs\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780914091677\u003cbr\u003e\u003cb\u003eASIN:\u003c\/b\u003e -\u003cbr\u003e\u003cb\u003eSKU:\u003c\/b\u003e SP-9780914091677\u003c\/p\u003e","brand":"Chicago Review Press","offers":[{"title":"Default Title","offer_id":51154429870358,"sku":"SP-9780914091677","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0857\/9910\/8886\/files\/9780914091677_spiral.png?v=1774944177","url":"https:\/\/lusper.myshopify.com\/products\/malort-the-redemption-of-a-revered-and-reviled-spirit","provider":"Lusperbooks","version":"1.0","type":"link"}