{"product_id":"for-the-love-of-kewpie-the-kewpie-mayo-cookbook-a-cookbook-and-celebration","title":"For the Love of Kewpie (the Kewpie Mayo Cookbook): A Cookbook and Celebration","description":"\u003ctable align=\"center\" border=\"0\" cellpadding=\"2\" cellspacing=\"0\" width=\"100%\"\u003e\n\u003ctr\u003e\n\u003ctd class=\"productDetailSmallElements\"\u003e\n\u003cp\u003e\n\u003cstrong\u003eTable of Contents\u003c\/strong\u003e:\u003cbr\u003e\n\u003ci\u003eForeword \u003cbr\u003e Introduction\u003c\/i\u003e\n\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e Snacks \n\u003cul\u003e\n\u003cli\u003e TAMAGOYAKI \u003c\/li\u003e\n\u003cli\u003e DEVILED EGGS \u003c\/li\u003e\n\u003cli\u003e CRUDITÉ AND RANCH \u003c\/li\u003e\n\u003cli\u003e CORN DIP \u003c\/li\u003e\n\u003cli\u003e PIMENTO CHEESE DIP \u003c\/li\u003e\n\u003cli\u003e SMOKED FISH DIP \u003c\/li\u003e\n\u003cli\u003e SOY-GLAZED CHICKEN WINGS \u003c\/li\u003e\n\u003cli\u003e BUFFALO CAULIFLOWER BITES \u003c\/li\u003e\n\u003cli\u003e POTATO TAKOYAKI \u003c\/li\u003e\n\u003cli\u003e SEAWEED FRIES \u003c\/li\u003e\n\u003cli\u003e OVEN-FRIED SHRIMP \u003c\/li\u003e\n\u003c\/ul\u003e Sides and Salads \n\u003cul\u003e\n\u003cli\u003e SHICHIMI GRILLED CORN \u003c\/li\u003e\n\u003cli\u003e GARLIC ROASTED POTATOES \u003c\/li\u003e\n\u003cli\u003e CREAMY MA SHED POTATOES \u003c\/li\u003e\n\u003cli\u003e TOMATO SANDWICH WITH GARLIC MAYONNAISE \u003c\/li\u003e\n\u003cli\u003e COLESLAW \u003c\/li\u003e\n\u003cli\u003e CAESAR SALAD \u003c\/li\u003e\n\u003cli\u003e SESAME WEDGE SALAD \u003c\/li\u003e\n\u003cli\u003e AVOCADO TUNA SALAD \u003c\/li\u003e\n\u003cli\u003e JAPANESE POTATO SALAD \u003c\/li\u003e\n\u003cli\u003e GREEN GODDESS POTATO SALAD \u003c\/li\u003e\n\u003c\/ul\u003e Rice and Noodles \n\u003cul\u003e\n\u003cli\u003e SESAME SALMON ONIGIRI \u003c\/li\u003e\n\u003cli\u003e EGG FRIED RICE \u003c\/li\u003e\n\u003cli\u003e SPICY TUNA RICE BOWL \u003c\/li\u003e\n\u003cli\u003e TORCHED SALMON DON \u003c\/li\u003e\n\u003cli\u003e CALIFORNIA ROLL \u003c\/li\u003e\n\u003cli\u003e SUSHI BAKE \u003c\/li\u003e\n\u003cli\u003e FISH ROE UDON \u003c\/li\u003e\n\u003cli\u003e INSTANTLY CREAMY RAMEN \u003c\/li\u003e\n\u003cli\u003e YAKISOBA \u003c\/li\u003e\n\u003cli\u003e CARBONARA \u003c\/li\u003e\n\u003cli\u003e SPAGHETTI AND MEATBALLS \u003c\/li\u003e\n\u003cli\u003e BAKED MAC AND CHEESE \u003c\/li\u003e\n\u003c\/ul\u003e Meat, Seafood, and Other Proteins \n\u003cul\u003e\n\u003cli\u003e KATSU SANDO \u003c\/li\u003e\n\u003cli\u003e TAMAGO SANDO \u003c\/li\u003e\n\u003cli\u003e GRILLED CHEESE \u003c\/li\u003e\n\u003cli\u003e SHRIMP BURGER \u003c\/li\u003e\n\u003cli\u003e CHEESEBURGER \u003c\/li\u003e\n\u003cli\u003e OKONOMIYAKI \u003c\/li\u003e\n\u003cli\u003e FISH TACO \u003c\/li\u003e\n\u003cli\u003e FRITTO MISTO with TARTAR SAUCE \u003c\/li\u003e\n\u003cli\u003e HONEY-WALNUT SHRIMP \u003c\/li\u003e\n\u003cli\u003e CRISPY TOFU with SCALLION-GINGER SAUCE \u003c\/li\u003e\n\u003cli\u003e KARAAGE \u003c\/li\u003e\n\u003cli\u003e HOT HONEY BABY BACK RIBS \u003c\/li\u003e\n\u003c\/ul\u003e Desserts \n\u003cul\u003e\n\u003cli\u003e JAPANESE FLUFFY PANCAKES \u003c\/li\u003e\n\u003cli\u003e CHOCOLATE CAKE \u003c\/li\u003e\n\u003cli\u003e CORNFLAKE COOKIES \u003c\/li\u003e\n\u003cli\u003e LEMON CUPCAKES \u003c\/li\u003e\n\u003cli\u003e APPLE GALETTE \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ci\u003eIndex \u003cbr\u003e Acknowledgments\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eBiographical Note\u003c\/strong\u003e:\u003cbr\u003e\n\u003cp\u003e\u003cb\u003eKewpie Corporation\u003c\/b\u003e was founded in 1919 by Toichiro Nakashima, whose aspiration was to \"contribute to the health of the Japanese people.\" In 1925, Nakashima created Kewpie Mayonnaise, which is one of the most popular condiments in Japan today. In addition to its beloved mayonnaise, Kewpie Corporation creates a variety of products including salad dressings, fruit jams, and pasta sauces that are sold across the world. Kewpie Corporation is based in Shibuya, Tokyo. \u003cbr\u003e \u003c\/p\u003e\n\u003cbr\u003e\n\u003cb\u003eElyse Inamine\u003c\/b\u003e is a writer and editor based in New York City. Previously, she was the restaurant editor at \n\u003ci\u003eBon Appétit, \u003c\/i\u003e where she created Heads of the Table, a food industry leadership awards platform. Now she writes about food culture, chefs, and restaurants for \n\u003ci\u003eBon Appétit, the New York Times, \u003c\/i\u003eand \n\u003ci\u003eTaste, \u003c\/i\u003e among others.\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eReview Quotes\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\tWhen first-time visitors to Japan come home wondering why their favorite foods were so delicious, more often than not the answer is Kewpie. This cookbook shows the full range of what it can do. I'm a Kewpie believer, and this book will make one out of you too.-- \n\u003cb\u003eDavid Chang, chef, author, and founder of Momofuku\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eReview Quotes\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\tI'm not a mayo guy, but I am a Kewpie guy. Read this book to get the lowdown on the incredible story behind the brand. Great read; amazing recipes!-- \n\u003cb\u003eIvan Orkin, chef, author, and founder of Ivan Ramen\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eReview Quotes\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\tThis book shows that Kewpie isn't just a condiment. It's a way of life!-- \n\u003cb\u003eKristina Cho, James Beard Award-winning author of Mooncakes \u0026amp; Milk Bread and Chinese Enough\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003ePublisher Marketing\u003c\/strong\u003e:\u003cbr\u003e\n\u003cb\u003eTHE OFFICIAL KEWPIE COOKBOOK! Celebrate the cult-favorite mayonnaise with stories, history, and delicious recipes, all included in this perfect gift and cookbook. \u003c\/b\u003e\n\u003cb\u003eNamed a Best New Cookbook of Fall 2025 by\u003ci\u003e Bon Appetit \u003c\/i\u003e\u0026amp; \u003ci\u003eEpicurious. \u003c\/i\u003e\u003c\/b\u003e\n\u003cp\u003e\u003c\/p\u003e For 100 years, Kewpie Mayonnaise has captured hearts and taste buds alike with its cherubic mascot and unparalleled flavor and texture. Now, in the first official cookbook, Kewpie teaches how mayonnaise can take your cooking to the next level and offers an inside look into all that makes Kewpie, well, Kewpie--from the secrets to the unique formula (it's all about the eggs!) to the story behind the iconic bottle design and how Kewpie ended up with its own museum and holiday. \n\u003cp\u003e\u003c\/p\u003e Kewpie is the ultimate secret ingredient in 55 inventive recipes, all improved by the addition of this Japanese mayonnaise. While no spicy salmon bowl is complete without a drizzle of Kewpie, this kitchen workhorse is an endlessly versatile ingredient that can bring depth of flavor to dishes like potato salad or carbonara pasta, bind and moisten meatballs, emulsify ranch and green goddess dressings, plus act as the nonstick coating for baby back ribs or miso-grilled fish. \n\u003cp\u003e\u003c\/p\u003e With such versatility and impact, it's no wonder Kewpie has been a kitchen must-have for a century.\u003cbr\u003e\u003cbr\u003e\n\n\u003cbr\u003e\n\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kewpie Corporation\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Workman Publishing\u003cbr\u003e\u003cb\u003eBinding:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePub Date:\u003c\/b\u003e 2025-10-21\u003cbr\u003e\u003cb\u003eBISAC:\u003c\/b\u003e Cooking|Specific Ingredients|Herbs, Spices, Condiments|Cooking|Regional \u0026amp; Cultural|Asian|Cooking|Essays \u0026amp; Narratives|Cooking|Courses \u0026amp; Dishes|Sauces \u0026amp; Dressings\u003cbr\u003e\u003cb\u003eSubjects:\u003c\/b\u003e Cooking|Mayonnaise|Sauces|Japan|Cooking, Japanese|Cookbooks\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.33 lbs\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781523533008\u003cbr\u003e\u003cb\u003eASIN:\u003c\/b\u003e -\u003cbr\u003e\u003cb\u003eSKU:\u003c\/b\u003e SP-9781523533008\u003c\/p\u003e","brand":"Workman Publishing","offers":[{"title":"Default Title","offer_id":51154372624662,"sku":"SP-9781523533008","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0857\/9910\/8886\/files\/9781523533008_spiral.png?v=1774943433","url":"https:\/\/lusper.myshopify.com\/products\/for-the-love-of-kewpie-the-kewpie-mayo-cookbook-a-cookbook-and-celebration","provider":"Lusperbooks","version":"1.0","type":"link"}