{"product_id":"floramama-from-garden-to-bouquet-growing-flowers-for-market","title":"Floramama: From Garden to Bouquet, Growing Flowers for Market","description":"\n\u003ctable align=\"center\" border=\"0\" cellpadding=\"2\" cellspacing=\"0\" width=\"100%\"\u003e\n\u003ctr\u003e\n\u003ctd class=\"productDetailSmallElements\"\u003e\n\u003cp\u003e\n\u003cstrong\u003eReview Quotes\u003c\/strong\u003e:\u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003eStunning photographs compliment this practical guide, creating a balance of beauty, usefulness, hands-on advice, and inspiration. Flower growers will consider this a key text worth reading and keeping. \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cb\u003e--Library Journal\u003c\/b\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFloramama \u003c\/em\u003eby Chlóe Roy is as breathtaking as the blooms it celebrates. I'd treasure it for the photography alone, yet within its pages lies a garden of wisdom--practical, generous, and deeply inspiring. With grace and clarity, Chloe Roy guides both the smallest backyard grower and the aspiring flower farmer from seed to arrangement, weaving beauty with know-how at every step. This is a book that doesn't just inform; it inspires. I loved every page and finished it eager for spring, ready to get my hands in the soil and grow more flowers than ever before. \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cstrong\u003e --Rosemary Gladstar\u003c\/strong\u003e, herbalist and author \n\u003cp\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eHaving had the pleasure of visiting Floramama Farm, I love how Chloé has translated her work in the field into an accessible blueprint so anyone can follow her recipe to create a beautiful and profitable flower farm. It's so important that she takes readers all the way from considerations before starting the farm to how and where to sell the blooms, because this gives readers the tools to establish a profitable business, not just grow flowers. Because though the business aspect may not be as sexy as the blooms, a solid foundation in the business of farming is what will keep readers growing for years to come. \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cstrong\u003e --Andrew Mefferd\u003c\/strong\u003e, Editor and Publisher, \n\u003cem\u003eGrowing for Market \u003c\/em\u003emagazine and podcast \n\u003cp\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eWhat strikes me about Chloé's beautiful work is the all-encompassing, wholistic approach: it's not just about flowers, it's about the relationships with the women she works with, her relationship to seasonality, and a deep integration and honoring of the all of the life-world systems that make a beautiful flower--or business--possible. \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cstrong\u003e --Sarah Ryhanen\u003c\/strong\u003e, Saipua \n\u003cp\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eChlóe Roy has woven together cutting-edge growing techniques with her own creativity to design a beautiful and productive farm. This is the kind of book that I like--full of super-practical knowledge gleaned from direct experience, with illuminating images. If you want to set up a successful small-scale flower farm, I highly recommend reading this book. \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cstrong\u003e --Ben Hartman\u003c\/strong\u003e, author, \n\u003cem\u003eThe Lean Farm \u003c\/em\u003eand \n\u003cem\u003eThe Lean Micro Farm \u003c\/em\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eSo you consider yourself a pretty good gardener and you grow some great flowers. Now it's time to take it to the next level and become a professional. This is the book that will take you there. \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cstrong\u003e --Jeff Lowenfels\u003c\/strong\u003e, Lord of the Roots. Author, \n\u003cem\u003eTeaming with Microbes \u003c\/em\u003eand \n\u003cem\u003eDIY Autoflowering Cannabis\u003c\/em\u003e. Check out the new \"Teaming With Microbes\" podcast, read the Teaming series of books, and plant a row for the hungry. \n\u003cp\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eNot just a visually gorgeous book, but one covering all of the details of what it takes to start and run an ecologically focused flower farm. This is a great resource for any aspiring farmer or gardener wanting to grow cut flowers, full of clear, concise instructions for every step of the way from planning it out, planting and harvesting, making beautiful bouquets, and even selling and making the business work if that's your plan. Beautiful photos and content to match! \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cstrong\u003e --Josh Volk\u003c\/strong\u003e, Slow Hand Farm, author, \n\u003cem\u003eCompact Farms \u003c\/em\u003eand \n\u003cem\u003eBuild Your Own Farm Tools \u003c\/em\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eBiographical Note\u003c\/strong\u003e:\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003eChloé Roy \u003c\/strong\u003eis a successful ecological flower grower, flower farming instructor, and founder of the groundbreaking start-up Floramama. After working with Jean-Martin Fortier at Les Jardins de la Grelinette for two years, she was inspired to apply her newly acquired skills in human-scale agriculture to floriculture. Chloé studied cut flower production with Erin Benzakein of Floret Flowers and learned floral arranging from Sarah Ryhanen of New York-based Saipua. She launched Floramama, Quebec's first biointensive flower farm, in 2014. Since then, Floramama has grown to provide full-time employment for several women while delivering bouquets to over 550 annual subscribers and selling to the public through farmers markets, to florists and designers, to small local shops and a large organic grocery store chain, as well as arranging flowers for weddings and events, turning Floramama's 1.5 acres of flowers into a $380,000 annual business. Chloé lives and farms in Frelighsburg, Quebec.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eTable of Contents\u003c\/strong\u003e:\u003cbr\u003e\n\u003cp\u003eChapter 1: How it All Began \u003cbr\u003e Chapter 2: Major Categories of Flowers \u003cbr\u003e Chapter 3: Before Starting a Flower Farm \u003cbr\u003e Chapter 4: Planning the Season \u003cbr\u003e Chapter 5: Seed Sowing \u003cbr\u003e Chapter 6: Growth \u003cbr\u003e Chapter 7: Harvesting \u003cbr\u003e Chapter 8: Bouquet Making \u003cbr\u003e Chapter 9: Marketing Appendices\u003c\/p\u003e\n\u003cp\u003eGlossary \u003cbr\u003e Bibliography \u003cbr\u003e Acknowledgments\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003ePublisher Marketing\u003c\/strong\u003e:\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003eGrow beautiful flowers--and build a meaningful, profitable business from them. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eIf you've ever dreamed of turning a passion for flowers into a livelihood, \u003cem\u003eFloramama \u003c\/em\u003eshows you how to grow, design, and sell stunning seasonal bouquets using small-scale, ecological methods that actually work. \u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eFrom experienced flower farmer Chloé Roy, this practical and visually rich guide brings together biointensive growing, floral artistry, and real-world business strategy--helping you move from garden inspiration to sustainable income. \u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003eWhat You'll Gain \u003c\/strong\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003cul\u003e\n\u003cbr\u003e\n\u003cli\u003eA clear path to starting and managing a small-scale flower farm \u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eProven methods to grow healthy, high-quality blooms using ecological practices \u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003ePractical systems to increase productivity--even on limited land \u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eBusiness strategies to build reliable income and strong local markets \u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eThe confidence to design and sell bouquets that stand out \u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003cp\u003eRather than separating growing from selling, this guide connects the full cycle--from seed to bouquet to customer--so you can build a cohesive, resilient business. \u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003eFrom Soil to Sales: A Complete System \u003c\/strong\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eDrawing on over a decade of experience running a successful flower farm, Chloé Roy adapts biointensive market gardening techniques--popularized by Jean-Martin Fortier--to the world of floriculture. \u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eInside, you'll learn how to: \u003c\/p\u003e\n\u003cbr\u003e\n\u003cul\u003e\n\u003cbr\u003e\n\u003cli\u003ePlan and manage flower production across seasons \u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eSelect and grow annuals, perennials, bulbs, and wildflowers \u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eBuild soil health and manage fertility naturally \u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eUse efficient tools, irrigation, and infrastructure \u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eExtend vase life through smart harvesting and handling \u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eDevelop markets, pricing, and sales channels that support profitability \u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003cp\u003eIf you're looking for practical ways to grow flowers with both beauty and financial sustainability, this book provides grounded, experience-based guidance. \u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003eMore Than Growing: The Art of the Bouquet \u003c\/strong\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eThis book goes beyond cultivation to explore the creative and sensory side of working with flowers: \u003c\/p\u003e\n\u003cbr\u003e\n\u003cul\u003e\n\u003cbr\u003e\n\u003cli\u003eCombine color, texture, shape, and movement \u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eCreate arrangements that feel abundant and natural \u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eDevelop a signature style rooted in seasonal materials \u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eDesign bouquets that connect emotionally with customers \u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003cp\u003eRather than treating design as an afterthought, \u003cem\u003eFloramama \u003c\/em\u003eshows how artistry and growing work together to create value. \u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003eWho This Book is For \u003c\/strong\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003cul\u003e\n\u003cbr\u003e\n\u003cli\u003eAspiring flower farmers ready to start a small-scale business \u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eMarket gardeners expanding into cut flowers \u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eHome gardeners wanting to grow flowers with purpose and structure \u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eCreative entrepreneurs seeking a land-based livelihood \u003c\/li\u003e\n\u003cbr\u003e\n\u003cli\u003eReaders inspired by seasonal living and local, ecological production \u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003eRooted in Real-world Success \u003c\/strong\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eChloé Roy is the founder of Floramama, Quebec's first biointensive flower farm, built on just 1.5 acres and generating a thriving, diversified business. \u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eHer work combines ecological growing with entrepreneurial insight--demonstrating how small-scale agriculture can support both creativity and financial sustainability. \u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003eA Practical Path to Beauty and Livelihood \u003c\/strong\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eIn a time when more people are seeking meaningful, land-based work, growing flowers offers both connection and possibility. \u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cem\u003eFloramama \u003c\/em\u003eprovides a grounded path forward--helping you cultivate beauty, build community, and create a livelihood rooted in the rhythms of the seasons. \u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\n\u003cp\u003e\n\u003cstrong\u003eReview Citations:\u003c\/strong\u003e\n\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan class=\"italic\"\u003eLibrary Journal\u003c\/span\u003e 05\/01\/2026 pg. 58 (EAN 9781774060346, Hardcover)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cbr\u003e\n\u003cp\u003e\n\u003cstrong\u003eContributor Bio:\u003c\/strong\u003eRoy, Chloé\u003cbr\u003e\n\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChloé Roy \u003c\/strong\u003eis a biointensive ecological flower grower and flower farming instructor. She learned market gardening working with Jean-Martin Fortier, author of \u003cem\u003eThe Market Gardener\u003c\/em\u003e, and then leveraged her skills to turn 1.5 acres of flowers into Floramama Farm, now a thriving $380,000-per-year cut-flower business. Chloé lives in Frelighsburg, Quebec.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\n\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n","brand":"New Society Publishers","offers":[{"title":"Default Title","offer_id":51496060059926,"sku":"9781774060346","price":47.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0857\/9910\/8886\/files\/9781774060346.jpg?v=1783052206","url":"https:\/\/lusper.myshopify.com\/products\/floramama-from-garden-to-bouquet-growing-flowers-for-market","provider":"Lusperbooks","version":"1.0","type":"link"}