{"product_id":"critical-marketing-studies-sage-library-in-marketing-1st-ed","title":"Critical Marketing Studies (Sage Library in Marketing) (1ST ed.)","description":"\n\u003ctable align=\"center\" border=\"0\" cellpadding=\"2\" cellspacing=\"0\" width=\"100%\"\u003e\n\u003ctr\u003e\n\u003ctd class=\"productDetailSmallElements\"\u003e\n\u003cp\u003e\n\u003cstrong\u003eMarc Notes\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\tProviding an in-depth look at how marketing has grown - from its initial focus on business and market exchange to its current influence in social, political and economic arenas - this title explains how marketing has developed and how it continues to change.\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eTable of Contents\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\tVOLUME I: THE DEVELOPMENT OF CRITICAL PERSPECTIVES IN MARKETING \n\u003cbr\u003e The Practical Domain of Marketing: The Notion of a ′Free′ enterprise economy as a guise for institutionalised marketing power - R. Benton \n\u003cbr\u003e Marketing and Critique: Prospects and problems - R.M. Morgan \n\u003cbr\u003e Marketing as Technique: The influence of marketing on meanings of consumption - C. Moorman \n\u003cbr\u003eSocial and Societal Marketing: Perspectives and limitations \n\u003cbr\u003e Contraceptive Social Marketing in the Third World: A case of multiple transfer - R. Luthra \n\u003cbr\u003e Consumer Sovereignty, Democracy and the Marketing Concept - D.F. Dixon \n\u003cbr\u003e Societal Marketing and Morality - A. Crane and J. Desmond \n\u003cbr\u003eCritical Reflections on Marketing Management \n\u003cbr\u003e Why Business is Bad for Consumer Research: The three bears revisited - M.B. Holbrook \n\u003cbr\u003e Beyond the One Dimensional Marketing Manager: The discourse of theory, practice and relevance - D. Brownlie and M. Saren \n\u003cbr\u003e ′We Are All Customers Now...′ Rhetorical Strategy and Ideological Control in Marketing Management Texts′ - C. Hackley \n\u003cbr\u003e Producing Marketing: Towards a social-phenomenology of marketing work - P. Svensson \n\u003cbr\u003e Crossing Borders: Globalization as myth and charter in American transnational consumer marketing - K. Applbaum \n\u003cbr\u003eCritiques of the Consumer Society and Marketing \n\u003cbr\u003e Beyond Veblen: Rethinking consumer culture in America - J. Lears \n\u003cbr\u003e Critical Theory, Commodities and the Consumer Society - D. Kellner \n\u003cbr\u003e Counter-Culture and Consumer Society - J. Desmond, P. McDonagh and S. O′Donohoe \n\u003cbr\u003eCritical Theory and Marketing \n\u003cbr\u003e The Critical Imagination: Emanicipatory interests in consumer research - J.B. Murray and J.L. Ozanne \n\u003cbr\u003e Advertising and the Social Conditions of Autonomy - R.L. Lippke \n\u003cbr\u003e Towards a Critical Multicultural Marketing Theory - D. Burton \n\u003cbr\u003e Postcolonialism and Marketing - G. Jack \n\u003cbr\u003eVOLUME II: FURTHER THEORETICAL AND EMPIRICAL PERSPECTIVES IN CRITICAL MARKETING STUDIES \n\u003cbr\u003eCritical Theory and Advertising \n\u003cbr\u003e Critical Theory and Advertising - J. Harms and D. Kellner \n\u003cbr\u003e Advertising, Needs and ′Commodity Fetishism′ - S. Kline and W. Leiss \n\u003cbr\u003e Magic in the Marketplace: An empirical test for commodity fetishism - S. Jhally, S. Kline and W. Leiss \n\u003cbr\u003e Fluid Signs of Commodity Fetishism: The cosmologies of Coca-Cola and Tesguino - K. Applbaum and J.M. Levi \n\u003cbr\u003e Commodity Fetishism and Repression: Reflections on Marx, Freud and the psychology of consumer capitalism - M. Billig \n\u003cbr\u003e The Panoptic Role of Advertising Agencies in the Production of Consumer Culture - C. Hackley \n\u003cbr\u003e Currencies of Commercial Exchange: Advertising agencies and the promotional imperative - A.M. Cronin \n\u003cbr\u003eFeminist Reflections on Marketing \n\u003cbr\u003e Feminist Thought: Implications for consumer research - J.M. Bristor and E. Fischer \n\u003cbr\u003e Postmodern Paralysis: The critical impasse in feminist perspectives on consumers - M. Catterall, P. Maclaran and L. Stevens \n\u003cbr\u003e A Feminist Poststructuralist Analysis of the Rhetoric of Marketing Relationships - E. Fischer and J. Bristor \n\u003cbr\u003e An Ecofeminist Analysis of Environmentally Sensitive Women Using Qualitative Methodology: The emancipatory potential of an ecological life - S. Dobscha and J.L. Ozanne \n\u003cbr\u003e Market Feminism: A paradigm shift - L. Scott \n\u003cbr\u003e Women Outdoors: Advertising, controversy and disputing feminism in the 1990s - J. Winship \n\u003cbr\u003eThe Agency of the Consumer \n\u003cbr\u003e Democracy′s Third Estate: The consumer - R.S. Lynd \n\u003cbr\u003e Beyond Manipulation: Lillian Gilbreth′s industrial psychology and the governmentality of women consumers - L. Graham \n\u003cbr\u003e Mobilizing the Consumer: Assembling the subject of consumption - P. Miller and N. Rose \n\u003cbr\u003e The Consumer as a Foucauldian ′Object of Knowledge′ - A. Humphrey \n\u003cbr\u003e Brands: A critical perspective - A. Arvidsson \n\u003cbr\u003eVOLUME III: MARKETING, ETHICS AND SOCIETY: CRITICAL REFLECTIONS \n\u003cbr\u003eThe Shaping of Consumption Choices \n\u003cbr\u003e The Social Construction of Consumption Patterns: Understanding macro consumption phenomena - A.F. Firat \n\u003cbr\u003e Accounting for Materialism in Four Cultures - G. Ger and R. Belk \n\u003cbr\u003e Does Cultural Capital Structure American Consumption? - D.B. Holt \n\u003cbr\u003e Countervailing Market Responses to Corporate Co-optation and the Ideological Recruitment of Consumption Communities - C.J. Thompson and G. Coskuner-Balli \n\u003cbr\u003e The Political Economy of Markets and Development: A case study of health care consumption in the State of Kerala, India - R. Varman \n\u003cbr\u003eLiberatory Consumption? \n\u003cbr\u003e Liberatory Postmodernism and the Reenchantment of Consumption - A.F. Firat and A. Venkatesh \n\u003cbr\u003e Consumer Resistance in a World of Advertising Clutter: The case of adbusters - J.D. Rumbo \n\u003cbr\u003e The Homeless in America: An examination of possessions and consumption behaviors - R.P. Hill and M. Stamey \n\u003cbr\u003e Freedom and Consumption: Toward conceptualizing systemic constraints for subaltern consumers in a capitalist society - R. Varman and R.M. Vikas \n\u003cbr\u003e Challenging Consumption Theory: Production and consumption in Central Mexico - F.A. Rothstein \n\u003cbr\u003eMarketing and Global Social Justice \n\u003cbr\u003e Marketing and Development: Macromarketing perspectives - T. Klein and R. Nason \n\u003cbr\u003e Consumption and Environment in a Global Economy - K. Conca \n\u003cbr\u003e Fair Trade Coffee and Human Rights in Guatemala - S. Lyon \n\u003cbr\u003e Marketing and the Hegemony of Development: Of pulp fictions and green deserts - S. Bohm and V. Brei \n\u003cbr\u003eThe Ethics of Marketing \n\u003cbr\u003e A Contextualist Proposal for the Conceptualization and Study of Marketing Ethics - C.J. Thompson \n\u003cbr\u003e Global Marketing Ethics: A communicative approach - A. Nill \n\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eBiographical Note\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\tPauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London. Her research interests focus on cultural aspects of contemporary consumption, and she adopts a critical perspective to analyze the ideological assumptions that underpin many marketing activities. In particular, her work has explored socio-spatial aspects of consumption, including the utopian dimensions of fantasy retail environments, and how the built environment mediates social relationships. Her publications have been in internationally recognized journals such as, the Journal of Consumer Research, Psychology and Marketing, Journal of Advertising, and Consumption, Markets \u0026amp; Culture. She has co-edited books entitled Marketing and Feminism: Current Issues and Research and Critical Marketing: Defining the Field, and is a co-author of Two Continents, One Culture: The Scotch-Irish in Southern Appalachia. She is also Co-Editor in Chief of Marketing Theory, a journal that promotes alternative and critical perspectives in marketing and consumer behaviour.\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003ePublisher Marketing\u003c\/strong\u003e:\u003cbr\u003e\n\t\t\t\t\t\t\t\tThis major reference collection, Critical Marketing Studies, directs its attention to highlighting how marketing as academic discipline and practical endeavour have developed and continue to change. As a practical exercise, marketing is concerned with meeting and satisfying customer needs, provided, that is, such an exercise would benefit the organisation and its stakeholders. Much more than that, marketing has become a highly influential activity in social, political and economic arenas. Consequently, it is now an appropriate time to call attention to marketing theory and practice, revealing those background assumptions that pervade the discipline and the effects of marketing as a societal practice. \n\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eVolume I provides the basis from which more critical marketing studies can be introduced and focuses on the ′broadening of marketing′ from its initial focus on business and market exchange, towards the promotion of social and societal wellbeing. Volume II offers contemporary criticism of marketing and consumption, specifically how marketing and advertising allegedly contribute to the production and stimulation of consumer needs, wants and desires. Volume III takes the concerns and issues outlined in the previous two volumes one step further, highlighting how marketing practice and the ′political economy of social choice′ are shaped at levels beyond the control of individual actors.\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\n\u003cbr\u003e\n\u003cp\u003e\n\u003cstrong\u003eContributor Bio:\u003c\/strong\u003eTadajewski, Mark\u003cbr\u003e\n\t\t\t\t\t\t\t\tI have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention.\u003cbr\u003e\u003cbr\u003e\n\u003cstrong\u003eContributor Bio:\u003c\/strong\u003eMaclaran, Pauline\u003cbr\u003e\n\t\t\t\t\t\t\t\tPauline Maclaran is Professor of Marketing \u0026amp; Consumer Research in the School of Management at Royal Holloway. She joined in September 2008, having moved from Keele University where she was Professor of Marketing. She is a Member of the Chartered Institute of Marketing, the Academy ofMarketing and the Association for Consumer Research, and a Fellow of the Higher Education Academy. Prior to becoming an academic she worked in industry for many years, initially in marketing positions and then as a founder partner in her own business, a design and marketing consultancy. During this time she worked with a broad spectrum of public and private sector companies. Currently her main teaching areas are Consumer Behaviour and Contemporary Issues in Marketing \u0026amp; Consumer Research. Her research interests focus on cultural aspects of contemporary consumption, and she adopts a critical perspective to analyze the ideological assumptions that underpin many marketing activities, particularly in relation to gender issues. Her work also explores socio-spatial aspects of consumption, including the utopian dimensions of fantasy retail environments, and how the built environment mediates social relationships. In 2002 she co-chaired the ACR Gender, Marketing \u0026amp; Consumer Behavior Conference and in 2010 the European ACR Conference. She has also co-organised two ESRC sponsored seminar series on Critical Marketing and Motherhoods, Markets and Consumption. She has just finished co-editing a book entitled Consumption \u0026amp; Spirituality with Dr Diego Renallo, Bocconi University, Milan and Professor Linda Scott, Said Business School, University of Oxford. Currently she is working with Professor Cele Otnes, University of Illinois, on a book for California University Press entitled, Tiaras, Tea Towels and Tourism: Consuming the British Royal Family.\u003cbr\u003e\u003cbr\u003e\n\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n","brand":"Sage Publications Ltd","offers":[{"title":"Default Title","offer_id":51502566605078,"sku":"9781847875709","price":1161.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0857\/9910\/8886\/files\/9781847875709.jpg?v=1783310519","url":"https:\/\/lusper.myshopify.com\/products\/critical-marketing-studies-sage-library-in-marketing-1st-ed","provider":"Lusperbooks","version":"1.0","type":"link"}